Is your website ready for what's next?

1. The
Responsive
Design
Revolution:
Is your website ready for what’s next?
Josh Miles
// branding for professional services.

2. @joshmiles @LogMyCalls
Josh Miles
I’m the principal and founder of
Miles Design, a branding firm
specializing in branding and website
design for professional services and
software firms.
I’m also the author of Bold Brand:
The new rules for differentiating,
branding, and marketing your
professional services firm.
MilesDesign.com | BoldBrand.com
2

3. @joshmiles @LogMyCalls
It’s a conversation!
- Please ask questions!
- Keep it interactive
- Share your challenges & successes!
- Tweet along!
3

4. @joshmiles @LogMyCalls
Bold Brand:
The new rules for differentiating,
branding and marketing your
professional services firm.
milesdesign.com/rwd
4

5. @joshmiles @LogMyCalls
B2B: Refuse to be Boring.
Why should B2C brands have all the
fun? We believe B2B and Professional
Services brands can be just as dynamic,
interesting, and sexy.
5

6. @joshmiles @LogMyCalls
I’m not sure how
to put this...
but RWD is kind
of a big deal.
6

7. What
exactly is
responsive
web design?
// branding for professional services.

8. @joshmiles @LogMyCalls
8

9. @joshmiles @LogMyCalls
2013 Is the
Year of
Responsive
Web Design
http://mashable.com/2012/12/11/responsive-web-design/
9

10. @joshmiles @LogMyCalls
Responsive web design (RWD) is a web
design approach aimed at crafting sites to
provide an optimal viewing experience—
easy reading and navigation with a minimum
of resizing, panning, and scrolling—across
a wide range of devices (from desktop
computer monitors to mobile phones).
10

11. Why bother?
// branding for professional services.

12. Why bother?
1. Visitor
2. Visitor
3. Visitor
// branding for professional services.

13. Why bother?
1. Visitor devices
2. Visitor experience
3. Visitor expectations
// branding for professional services.

14. @joshmiles @LogMyCalls
1. Visitor devices
14

15. @joshmiles @LogMyCalls
2. Visitor experience
15

16. Mobile-
Friendly or
Mobile First?
// branding for professional services.

17. @joshmiles @LogMyCalls
Hello?
...Katie?
17

18. @joshmiles @LogMyCalls
Avoid lost visitors:
- Why are they here?
- Where to go
- What to do
- Visual hierarchy
18

19. @joshmiles @LogMyCalls
3. Visitor expectations
19

20. Isn’t this just
a fad?
// branding for professional services.

21. @joshmiles @LogMyCalls
The big boys are doing it:
21

22. @joshmiles @LogMyCalls
22

23. @joshmiles @LogMyCalls
The leaders are doing it:
23

24. @joshmiles @LogMyCalls
E-marketers are doing it:
24

25. @joshmiles @LogMyCalls
Coming soon...
25

26. Why not do a
mobile app?
// branding for professional services.

27. @joshmiles @LogMyCalls
Mobile app:
- Great for unique content
- $$$ platform / device
- Tablet & “new” devices
27

28. @joshmiles @LogMyCalls
Responsive Benefits:
- Cutting-edge technology
- Any platform / any device
- Tablet & “new” devices
28

29. @joshmiles @LogMyCalls
Geek-friendly Details:
- Single database / CMS
- Site “detects” device
- Hide & show / fallback
29

30. @joshmiles @LogMyCalls
Impress your
(geek) friends...
30

31. Is it time
to invest in
RWD?
// branding for professional services.

32. @joshmiles @LogMyCalls
will not get you
what got you
32

33. @joshmiles @LogMyCalls
Thank You!
Bold Brand:
The new rules for differentiating,
branding and marketing your
professional services firm.
milesdesign.com/rwd
33

34. Webinar Offer
 LogMyCalls Free Trial
• LogMyCalls.com/30-day-trial
• Coupon Code: DAMGOOD
• Call (866) 811-8880

35. @joshmiles @LogMyCalls
Q&A?
Get the slides and more at:
milesdesign.com/rwd
35