2012First Look Film Festival Sponsorship Opportunity 1 Page

1. A Sponsorship Opportunity  Panel will give students the opportunity to participate
in a career and financial education discussion with
The 2012 4G Competitive Edge Filmmakers Challenge and  industry experts. The panelists, including many who
First Look Film Festival is an innovative HBCU campaign are HBCU graduates, will give students fresh insight
powered by a 360 strategy that includes interactive social on the elements necessary to gain a competitive edge
media tools, on- site engagement, and product brand in life.
extensions with a cause marketing platform.  Sampling Opportunities- During the tour, students
Phase 1: 2 nd
annual 4G Competitive Edge Filmmakers Challenge – will be able to sample sponsor products and take an
January – May 2012 exclusive peek at an independent film distributed
The 4G Competitive Edge Filmmakers worldwide.
The 4G Competitive Edge Filmmakers Challenge will invite
Contest Details
students attending Historically Black College and Universities
(HBCU) to shoot and produce a short film in a variety of  Short film competition will invite contestants to shoot and
creative forms including but not limited to commercial, produce a short film through a variety of creative formats
drama, comedy and reality formats. Students are required to such as commercial, dramatic, reality and/or documentary
shoot their film with a Smartphone illustrating the ease and styles.
services of the 4G platform.  Competition targets students in HBCUs students enrolled
in a 4-year college or university.
Phase 2: 4G Competitive Edge College Tour – March- April 2012  Two winners will be selected. Selection process includes
pre-screening, then online voting through micro-site.
 Two winners will get $2500.00 each
4G Competitive Edge College Tour will visit (11) HBCU
college campuses and give students interested in careers in the College Tour Campaign Elements
film industry business acumen through a series of workshops  Branded Booth
and panels and interaction with film industry experts. The tour Pop up tent & tables with sponsor demos, promo handouts,
will also premiere Rainforest Films feature “Act Like A Lady, giveaways, etc.
Think Like A Man starring Chris Brown, Taraji P. Henson,  Career Panel/Film Screening
Michael Ealey, Kevin Hart and Gabrielle Union. Panel of industry experts on various careers; film screening
(TBD)
Phase 3: First Look Film Festival- July 2012 – Atlanta, GA AUC  Wrapped Hummer
Hummer outside to create a buzz around the contest and
career panel, film screening
The First Look Film Festival will combine creative expression
for would be film makers with an intense hands on boot camp
created specifically for college and HBCU students. This three 2012 Campus Tour Schools
day event will be marketed as a annual “networking”
destination for the “who’s who” of the film world dedicated to
supporting the creative development of future filmmakers and
committed to taking the “first look.”
Campaign Components
 Microsite will be launched and linked to sponsor
websites and social media channels such as Facebook,
Twitter and You Tube
 College tour promoting a successful career path and
short film competition at Historic Black Colleges &
Universities (HBCU) campuses – see timeline below for
dates and locations.
 News release distribution and multicultural market
media and social media outreach to outlets such as
including: Facebook, Twitter, Steve Harvey Show, For more information and sponsorship entitlements contact:
Ebony, Essence, Upscale, BET, TV One and AOL Black
Voices Sheila Eldridge
 Media partnership with Vibe Magazine, which includes
Vibe.com, Uptown and Uptown Professional Sheila@milesaheadentertainment.com
 Celebrity Ambassadors - Partnership with actor Hosea 201 722 1500 or 201 887 5100
Chanchez and Producer Will Packer (see bio below) as
face(s) of campaign and cross promotion efforts.
Opportunities include:
o Theatrical screenings of Will Packer movies
on select college campuses creates an
opportunity for on-site activation and meet
and greet.
o Vignettes on microsite of celebrity
ambassadors promoting the campaign.