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Media contacts
- 1. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 This project is funded by The European Union Dubrovnik, April 2016 Media Contacts Milena STEFANOVIC National Protection and Rescue Directorate SecondBSAtraining Dubrovnik,4th-6thApri,2016 l MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures
- 2. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 ‘’Prior proper planning prevents poor performance’’
- 3. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 Main Focus 1. Establishing and maintaining contacts 2. Activities before, during and after crisis 3. Lessons learned
- 4. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 1. Establishing and maintaining contacts • Identify the most important stakeholders • Know the media, the industry and the people • Goal: establish yourself as a reliable, valuable media resource • Be proactive and always available
- 5. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 • Keep in mind: the media is your channel to the public • Your information always has to be accurate and formed to suit the need of the press and the public
- 6. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 2. Activities before, during and after crisis • 3 phases of media activity • before the crisis – prepare and exercise • during the crisis – use all your capabilities • after the crisis – analyze your work
- 7. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 Before the crisis • Brand yourself • Let the public know about you • Continuously have contacts with the media representatives (e.g. give them a tour of your institution, invite them to make a story about your work)
- 8. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 • Make a Crisis communication plan and form your team • Train your staff and exercise • Refresh your Media database and contacts • Manage your website and social media accounts • Regularly post updates
- 9. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 During the crisis • Crisis is a stressful situation and is characterized by: • high demand for information • lack of time • pressure of the media and the public
- 10. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 • Regularly inform the media • Information has to be fast and accurate • stick to the facts • don’t lie • Write your key messages • Monitor what is published • React to rumors • If possible, set up a press center at the scene of the accident or at the nearest safe place
- 11. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 • The role of the Spokesperson • he/she gives your organization a human form • well trained professional • has the ability to connect with the audience
- 12. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 • Media communication tools: • Press release • Conference • Website • Hotline • Social media • Mobile Apps • Photographs, video material, infographics
- 13. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 After the crisis • the work is not over yet • the need for information is still high • use the opportunity to stress the importance of your work
- 14. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 • Analyze your activity • how many press releases you published • the number of conferences you held • how many interviews you gave • communication directly with the citizens
- 15. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 • Analyze the media activity • how many articels were published • were they negative or positive about your organization • were the reporters unbiased
- 16. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 3. Lessons learned • use your analysis to evaluate your work • recognize your strong and weak points • become aware of your mistakes • strengthen your capacities • improve your strategy • always be ready
- 17. MATILDA MultinATIonal moduLe on Damage Assessment and countermeasures Second BSA Training Dubrovnik, 4th-6th April 2016 THANK YOU