1. take a look around!!
By: Ana Milena Guerrero Córdoba

2. Celling & Floor
Big format stores have
very shinning floor and
high cellings to create
the ilusion of having
more space

3. Sex Sells

4. Fragrances
Lots of stores have a
particular smell.
They should sell their
fragrances so people can
remember the store or
“the experience” at home

5. Decoration
If the store shows the
“whole look”,
customers would like
to buy everything

6. Music
People stays for
more time in a
restaurant with
nice and soft music

7. Not too warm…
not too cold
The perfect environment
is “fresh”

8. Lots of
merchandise???
It depends on the kind of store,
the cheaper the product, the more quantity in
the store
Boutique at the mall Popular Store at the DownTown

9. Personnel
Should reflect the
image of the store

10. People Sales
The idea of saving is
great for customers.
The word “On Sale” is
magic
Big and colorfull
signboards draw
in people

11. People Touching
They want
to hold and
feel the
product
People
Free Samples
They want to
taste and smell

12. Customers
Women like to buy clothes
with friends, Men go alone
Female salespersonnel can
influence the decision