A "How To" presentation about QR Codes geared to salon and spa owners. This presentation was offered as an added value service to clients of Milano Software. [Handout]

1. QR Codes – Bringing The Off-line Online
QR or Quick Response Codes are a type of
Bringing the Off-line Online two-dimensional barcode that can be read
using a Smartphone and dedicated QR
reading devices.
What is a QR Code?
While a standard 1D Barcode (UPC/EAN)
stores up to 30 numbers, a QR Barcode can
store up to a massive 7,089! It is this massive
amount of data that enables links to a
plethora of web content.
Bringing the Off-line Online Bringing the Off-line Online
Why are men more likely to scan? It’s not the
Bringing the Off-line Online tool that’s the problem. The Tease & Reveal
techniques that are often used in QR code
advertisements are typically aimed at men.

2. In order to use QR codes, you need to have a
Bringing the Off-line Online cell phone capable of running decoding
software.
These phones can download and install
You will need a Smartphone. applications, can access the Internet, and
have cameras.
These types of phones are loosely referred to
as “Smartphones”; the most common
examples are iPhones, BlackBerries and
Android phones.
There are a number of applications which can
Bringing the Off-line Online be used to decode a QR code, all of which
work in similar ways.
You will need a QR Scanning App. QR Code Readers
Going to the website - http://getscanlife.com
or www.i-nigma.mobi on a phone’s Internet
browser will automatically detect the type of
phone and guide you to an appropriate FREE
www.i-nigma.mobi
OR application.
getscanlife.com
Because the QR code is often a link to online
Bringing the Off-line Online content, you need to be able to connect to
the Internet in the location where the codes
are placed. A Smartphone can connect to the
You will need a data connection. Internet in two ways:
1. Through a cellular data connection
2. Through a Wi-Fi connection

3. Ideas, Ideas, Ideas!
Bringing the Off-line Online
• Shelf talkers (how to video, product
reviews)
• Business reviews
• Business cards/reminder cards
• Window clings (online booking,
eStore, etc)
• Product stickers (how to...)
• Online feedback surveys
• …and more!
Bringing the Off-line Online Bringing the Off-line Online
Bring your business cards to life. Make checking in to your business interactive
and fun.
Bringing the Off-line Online Bringing the Off-line Online
Be the Expert that You Are!
Make Shopping Easy!
Shelf-talkers that help your clients get the look Make your own how-to-videos and empower
they want. Don’t forget to give them a list of your clients to try new products with
what they need to buy. confidence.

4. QR Code Generators
Bringing the Off-line Online
http://qrstuff.com
http://goo.gl (URL shortener w/ QR gen)
http://bit.ly (URL shortener w/ QR gen)
http://delivr.com (QR gen w/ URL shortener)
http://qrickit.com
http://goQR.me
Mistake 1: Not Testing the Code.
Bringing the Off-line Online
Common sense right? Because you can’t
Mistake 1: Not Testing the Code
read a QR code just by looking at it, you
While visually interesting, doesn’t scan…
should always test the proofs with a variety of
Whoops!
Smartphones and scanning apps before you
release a campaign.
Mistake 2: What Audience?
Bringing the Off-line Online
Where your ad will run is just as important as
Mistake 2: What Audience?
how you implement it. Ask yourself…
• Will it be too small to scan?
• Is it unsafe to scan?
• Will there be a data signal available?
• Is the topic too embarrassing to scan
in public?

5. Mistake 3: Serving up Non-Mobile Pages.
Bringing the Off-line Online
Your QR code scans successfully but you've
Mistake 3: Serving up Non-Mobile Pages
pointed the user to a standard desktop
A desktop website is next to impossible to
website, when 99.9% of QR codes are
navigate on a mobile device.
scanned by a mobile device.
Mistake 4: Not Offering Enough Value.
Bringing the Off-line Online
This point is highly subjective but also
Mistake 4: Not Offering Enough Value
probably the most important. Reward the user
for scanning your QR code! This "reward,"
however, will change depending on what
you're trying to promote.
About the Presenter
Scan to get my
VCard saved
Presenter: directly into your
Dayna Elliott phone contacts!
Title:
Software Trainer, Milano Software Contact:
Graphic Designer, Freelance e: dayna@milanosoftware.com
Social Media Geek, Self-proclaimed Tel: 1-800-667-1596 ext 106