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Ähnlich wie SMWF Meltwater Buzz & Cell C Present Social Media Monitoring for SM Strategy
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SMWF Meltwater Buzz & Cell C Present Social Media Monitoring for SM Strategy
- 1. Mike Anderson Area Director, Meltwater UK & Africa @mikeander & Kelvin Jonck Online Marke<ng Manager, Cell C @kelvinjonck
- 2. Company Overview - Meltwater Group Founded: 2001 in Oslo, Norway with $15,000 Privately owned Headquarters: San Francisco, California Employees: 850+ Customers: 22,500+ Core business – SaaS solutions New businesses Financials Social Media Strong top line growth since inception Cloud Computing Consistently cash flow positive from Talent Management day one Press Outreach Non-institutionally funded
- 3. What is Meltwater Buzz? • Listen • Analyze • Engage
- 6. Why should we care in South Africa? 4m 1m 10th most popular site 50%
- 7. Meltwater Future of Content Survey • International survey • 450 companies across the world • Non-clients, across industries and sectors •
- 8. The importance of Monitoring Buzz around company / brand Not at all Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%
- 9. Hmmm… How do I get started? - 5 straightforward tips
- 10. 1: Start listening in
- 11. 2: Define why
- 12. 3: Strategy - Choose the channels that suit your ”Why”
- 13. 4: Engage
- 14. 5: Measure your Social Media ROI and evaluate
- 15. Why it matters …from a client perspective Kelvin Jonck Online Marketing Manager Cell C
- 16. Cell C’s Social Media Objectives • Establish engaged communities of customers and potential customers • Listen to and gauge the sentiment of the active communities and abroad • Include our communities in our Cell C experience and growth • Support wider CRM strategy • Allow our base to communicate with Cell C in their own comfort zones • Drive awareness of products, promotions and services
- 17. Cell C s social media strategy: • Commit to a presence on major platforms and continually evaluate new platforms where customers converse • Measure responses to key Cell C actions • The Genie approach • Report back to stakeholders. • Allow Social Media to change the way Cell C does business
- 18. How does Cell C use Online Monitoring? Listen: • Positive & negative feedback • Crowd-sourcing of product/service ideas • Crisis comms alert network Analyse & Report: • Track brand and product reputation • Competitor comparisons • Actionable insights Action: • Feed insights into Research mix • Engage constantly, resolve queries • Feed ideas into Product development
- 19. The Cell C Social Media Collaborative Digital Direct PR Team Marke<ng Marke<ng Agency Marke.ng Communica.ons Research Social Media Ringleader Network Team Support Customer Service
- 20. Q&A