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PRODUCTS, MEET
YOUTUBE
Daniel Ripoll 305.801.3747
dan@contentblvd.comCo-founder & CEO


– shopify.com
“Website visitors are 64% more likely to buy 

a product on an online store after 

watching a video.”
Of all forms of social proof, video 

is the most powerful. 



Yet high production costs make it one of 

the most underutilized eCommerce strategies.
Content BLVD is the first platform
for consumer brands to commission
product review videos for free,
unlocking the power of social proof
and video to drive sales for 

brands of all sizes.
Product companies pay $149/mo to
publish their favorite product videos
to their video review player.
This drives positive ROI by increasing
conversions at the point of sale.
On Content BLVD, product companies partner 

with YouTubers who publish videos featuring 

their products. 



Free video production is a leap in value for
companies who were previously priced out 

of the market.
HOW IT WORKS
1. Companies list products 

in our marketplace.
2. YouTubers select 

products with just one click.
3. Companies select YouTubers 

with just one click.
4. Companies track shipments and 

video performance in our dashboard.
5. Our embeddable video player features select 

videos that boost conversions at the point of sale.
0
1750
3500
5250
7000
March May July Sept
Wow Growth Rate: 17%
0
550
1100
1650
2200
March May July Sept
WoW Growth Rate: 23%
0
1250
2500
3750
5000
Feb April JuneAugust
6,200 Products Shipped1,700 Companies
WoW Growth Rate: 27%
4,300 YouTubers
Business model experiments have generated $70,000 in revenue since May.
Company
They do,
we don't
We do,
they don't
Bottom line
Famebit

Instabrand
YouTube MCNs
Enable consumer
brands to pay creators
for sponsored video
content.
Enable consumer
brands to commission
free video content. 



Tools to leverage videos
to drive sales.
License content from
creators.
Free online video is a
value prop competitors
can’t match.
“Free” reduces friction in
user acquisition and
significantly increases
liquidity on the platform.
Bazaar Voice
Power Reviews
Provide a widget to
display written ratings
and reviews at the point
of sale.
Provide a widget to
display video reviews at
the point of sale.
Content BLVD is first to
let companies use video
to increase conversions
at the point of sale.
Competitive Landscape
CEO Dan Ripoll CTO Derek Scruggs CMO Mike Sobol
Lead Growth Hacker

Mark Carey
Dir. YouTuber Success

Jamari Hysaw
COO Shriniwas Rao
Dir. Brand Success

Nadim Chammas
Fullstack Developer

Steve Hirschorn
Fullstack Developer

Jessica Koch
Lead UI/UX Designer

Ben Eveloff
Dir. Customer Support

Michelle Penick
The Team
We are a finely tuned 

growth machine.
2015 2016 2017 2018
FTEs 11 17 31 49
YouTube Channels 6,253 26,411 92,573 323,861
Product Companies 3,515 15,175 35,094 46,727
Paid Widget
Installations 58 1,493 5,924 21,670
Revenue $74,909 (ytd) $490,630 $3,434,924 $7,278,130
March April May June July August Sept Oct Nov Dec Jan Feb March
Proved concept & raised
$600k in seed capital
during private beta Public Launch
1,000 videos
per month
2,000 videos
per month
Capture revenue from
premium subscriptions,
promoted listings, and the
video review player
Current Status & Timeline
4,000 videos
per month
Daniel Ripoll 1062 Delaware St

Denver, CO 80204
305.801.3747
dan@contentblvd.comCo-founder & CEO
YouTube is the future of media
Content is the future of marketing
Content BLVD sits at the intersection of these trends
Strong user
growth &
transaction 

volume
Highly scalable
business 

model
Huge
Underserved
Market

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Content BLVD Pitch Deck October 2015

  • 1. PRODUCTS, MEET YOUTUBE Daniel Ripoll 305.801.3747 dan@contentblvd.comCo-founder & CEO
  • 2. 
 – shopify.com “Website visitors are 64% more likely to buy 
 a product on an online store after 
 watching a video.”
  • 3. Of all forms of social proof, video 
 is the most powerful. 
 
 Yet high production costs make it one of 
 the most underutilized eCommerce strategies.
  • 4. Content BLVD is the first platform for consumer brands to commission product review videos for free, unlocking the power of social proof and video to drive sales for 
 brands of all sizes.
  • 5. Product companies pay $149/mo to publish their favorite product videos to their video review player. This drives positive ROI by increasing conversions at the point of sale. On Content BLVD, product companies partner 
 with YouTubers who publish videos featuring 
 their products. 
 
 Free video production is a leap in value for companies who were previously priced out 
 of the market.
  • 6. HOW IT WORKS 1. Companies list products 
 in our marketplace. 2. YouTubers select 
 products with just one click. 3. Companies select YouTubers 
 with just one click. 4. Companies track shipments and 
 video performance in our dashboard. 5. Our embeddable video player features select 
 videos that boost conversions at the point of sale.
  • 7. 0 1750 3500 5250 7000 March May July Sept Wow Growth Rate: 17% 0 550 1100 1650 2200 March May July Sept WoW Growth Rate: 23% 0 1250 2500 3750 5000 Feb April JuneAugust 6,200 Products Shipped1,700 Companies WoW Growth Rate: 27% 4,300 YouTubers Business model experiments have generated $70,000 in revenue since May.
  • 8. Company They do, we don't We do, they don't Bottom line Famebit
 Instabrand YouTube MCNs Enable consumer brands to pay creators for sponsored video content. Enable consumer brands to commission free video content. 
 
 Tools to leverage videos to drive sales. License content from creators. Free online video is a value prop competitors can’t match. “Free” reduces friction in user acquisition and significantly increases liquidity on the platform. Bazaar Voice Power Reviews Provide a widget to display written ratings and reviews at the point of sale. Provide a widget to display video reviews at the point of sale. Content BLVD is first to let companies use video to increase conversions at the point of sale. Competitive Landscape
  • 9. CEO Dan Ripoll CTO Derek Scruggs CMO Mike Sobol Lead Growth Hacker
 Mark Carey Dir. YouTuber Success
 Jamari Hysaw COO Shriniwas Rao Dir. Brand Success
 Nadim Chammas Fullstack Developer
 Steve Hirschorn Fullstack Developer
 Jessica Koch Lead UI/UX Designer
 Ben Eveloff Dir. Customer Support
 Michelle Penick The Team We are a finely tuned 
 growth machine.
  • 10. 2015 2016 2017 2018 FTEs 11 17 31 49 YouTube Channels 6,253 26,411 92,573 323,861 Product Companies 3,515 15,175 35,094 46,727 Paid Widget Installations 58 1,493 5,924 21,670 Revenue $74,909 (ytd) $490,630 $3,434,924 $7,278,130
  • 11. March April May June July August Sept Oct Nov Dec Jan Feb March Proved concept & raised $600k in seed capital during private beta Public Launch 1,000 videos per month 2,000 videos per month Capture revenue from premium subscriptions, promoted listings, and the video review player Current Status & Timeline 4,000 videos per month
  • 12. Daniel Ripoll 1062 Delaware St
 Denver, CO 80204 305.801.3747 dan@contentblvd.comCo-founder & CEO YouTube is the future of media Content is the future of marketing Content BLVD sits at the intersection of these trends Strong user growth & transaction 
 volume Highly scalable business 
 model Huge Underserved Market