#futureofdigital Key themes: #1 We must kill digital strategy, in fact kill digital all together, and eat the organisation. #2 We're all running I.T. businesses now, so how do we make sense of the infinite possibilities? #3 Design Thinking is one approach to designing at the level of abstraction required to manage the I.T. business.

1. T h e F u t u re o f D i g i t a l
DESIGN THINKING IN PRAXIS
Mike Biggs
@MetaMikeBiggs

2. A TALE OF TWO STRATEGIES
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The Normals Digital
@MetaMikeBiggs
#EATTHEORG

3. A TALE OF TWO STRATEGIES
3
The Normals Digital
@MetaMikeBiggs
#EATTHEORG

4. A TALE OF TWO STRATEGIES
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The Normals Digital
@MetaMikeBiggs
#EATTHEORG

5. Digital does not exist.
It is just a social construct.
5
@MetaMikeBiggs
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6. 6
@MetaMikeBiggs
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7. DIGITAL SHOULD BE READ AS:
DESIGNING THE
ORGANISATION
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@MetaMikeBiggs
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8. I.T. [DIGITAL] IS ALLOWING US TO DESIGN EVERYTHING:
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▫︎Interfaces
▫︎Products
▫︎Experiences
▫︎Internet of Things
▫︎Ecosystems
▫︎Business models
▫︎Markets
@MetaMikeBiggs
#EATTHEORG

9. GETTING BETTER AT DESIGNING THE BUSINESS THINGS
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▫︎Agile transformation
▫︎Lean Startup
▫︎Distributed teams
▫︎Collaboration
▫︎Work visualisation
▫︎Cultural change
@MetaMikeBiggs
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10. 10
THE VERY FABRIC OF OUR
PROFESSIONAL AND PRIVATE
EXISTENCE
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11. 11
WHY PRAXIS?
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12. THE COMBINATION
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Thinking
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13. THE COMBINATION
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Design Thinking
@MetaMikeBiggs
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14. THE COMBINATION
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Design Thinking
@MetaMikeBiggs
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15. D.SCHOOL MODEL
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16. THE TIRED MODEL
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Viability
Desirability Feasibility
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17. TAXONOMY OF DESIGN MODELS
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@MetaMikeBiggs
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18. “Design Thinking is a loosely grouped
collection of methods which allow human-led
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learning & creation to occur”
-Mike Biggs
@MetaMikeBiggs
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19. 19
WHAT IS DESIGN THINKING?
DT is:
▫︎Cultural
▫︎Glue that can bind
▫︎A collection of tools
▫︎T shaped people
▫︎Flexibility
DT is NOT:
▫︎A strategy
▫︎Vertical Function
▫︎A linear Process
▫︎Design Divas
▫︎Fundamentalism
!
Basically: It’s “THE VIBE”
@MetaMikeBiggs
#EATTHEORG

20. 20
WHAT’S IN THE TOOLBOX
▫︎Ethnographic research
▫︎Collaborative sketching
▫︎Prototyping and rapid testing
▫︎Analysis
▫︎Synthesis
▫︎Divergent tools
▫︎Convergent tools
▫︎Explicit creative tools-i.e.
Random input
▫︎HTML
▫︎Paper
!
!
Flexible
Contextually Appropriate
Focus on Learning
Agile (big & little A)
!
All Realise cognition
through doing
!
!
!

21. PERSISTENT ACTIVITIES
▫︎Listening
▫︎Testing
▫︎Physical articulation of the
concepts
▫︎Alternating between Divergent
and Convergent Thinking
▫︎A combination of Analytical and
Synthetic thinking
@MetaMikeBiggs
#EATTHEORG

22. WHAT’S
HAPPENING HERE?
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@MetaMikeBiggs
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23. 23
EMPATHY
@MetaMikeBiggs
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24. 24
THE DESIGNER’S PARADOX:
!WE CANNOT THINK ABOUT
SOLUTIONS UNTIL WE
UNDERSTAND THE PROBLEM
!AND WE CANNOT UNDERSTAND
A PROBLEM UNTIL WE THINK
ABOUT SOLUTIONS.
@MetaMikeBiggs
#EATTHEORG

25. BUILD MEASURE LEARN
@MetaMikeBiggs
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26. 26
USING TECHNOLOGY
AS THE FABRIC OF
THE DESIGN PROCESS
@MetaMikeBiggs
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27. WHO’S DOING IT?
27
@MetaMikeBiggs
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28. WHO’S DOING IT?
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@MetaMikeBiggs
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29. WHO’S DOING IT?
29
@MetaMikeBiggs
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30. WHAT CAN YOU DO
RIGHT NOW?
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@MetaMikeBiggs
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31. 31
LISTENING
@MetaMikeBiggs
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32. MORE LISTENING
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▫︎Listen earlier
▫︎Listen in more places
▫︎There are more stakeholders and insights available
than you think
▫︎Make your interactions listening enabled:
▫︎Analytics
▫︎Explicit customer requests
@MetaMikeBiggs
#EATTHEORG

33. 33
TESTING
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34. MORE TESTING
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▫︎Make things tangible
▫︎Wall visualisation / visualise the work
▫︎Build something
▫︎Treat the process like you are an artisan
@MetaMikeBiggs
#EATTHEORG

35. 35
!BE AGNOSTIC
@MetaMikeBiggs
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36. BE AGNOSTIC
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▫︎Device Agnostic is so last season
▫︎Become Strategy Agnostic, and
▫︎Touchpoint agnostic
▫︎You customers don’t make that
definition, why should you
You have arrived at
Service Design
@MetaMikeBiggs
#EATTHEORG

37. GET A FEEL FOR THE CULTURE
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▫︎Remember it’s the vibe of the thing
▫︎d.School
▫︎GA Bootcamp
@MetaMikeBiggs
#EATTHEORG

38. 38
BECOME A DESIGN
THINKER AND EAT
THE ORGANISATION
@MetaMikeBiggs
#EATTHEORG