10 Steps to Turn Your Charity Into a Corporate Sponsorship Magnet
Why is it that only a few charities seem to benefit from all the corporate sponsorship? Is it possible that other worthy charities are missing out due to weaknesses in their online marketing and communications strategy? While many charities have jumped onboard social media to promote their cause and have seen the benefits of online fundraising sites, there is still a huge gap where corporate sponsors are not being reached – except by the small percentage of charities which are attracting all the sponsorship. What is it that those charities are doing so well to attract all the sponsors? The answer lies in their online marketing and communications strategy. Here are ten unique ways you can help your charity be a corporate sponsorship magnet
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10 Steps to Turn Your Charity Into a Corporate Sponsorship Magnet
- 2. 1. Make sure your message is clear. Example: The Pyjama Foundation, https://www.facebook.com/pyjamafoundation/info
- 3. 2. Sort out your Search Engine Optimisation (SEO) Example: Google Search 2/7/2014, www.google.com.au
- 4. 3. Stay Up-To-Date Example: The Fred Hollows Foundation, 2/7/2014 http://www.hollows.org.au/news-media
- 5. 4.Talk About Donors on Social Media Example: Australian Koala Foundation, https://www.facebook.com/AustralianKoalaFoundation
- 6. 5.Talk About Donors onYour Website Example: The Fred Hollows Foundation, 2/7/2014 http://www.hollows.org.au/news-media/news/partners- see-eye-eye-sight-saving
- 7. 6. BeThe Leader InYour Sphere Example: The Pyjama Foundation, http://www.thepyjamafoundation.com/pyjama-blog/ (Content Marketing)
- 8. 7. Show Who Else Is On Board Example: V.I.T.A.L. ProJeX, http://www.vitalprojex.com/ (Social Proof)
- 9. 8. Show Up In Lots of Places Example: Australian Koala Foundation, https://www.savethekoala.com/our-work/akf-news (Public Relations)
- 10. 9.TellYour Story Example: Multicultural Development Association, http://www.mdainc.org.au/ (Use images and video where possible)
- 11. 10. GiveThemThe Data Example: The Fred Hollows Foundation, http://www.hollows.org.au/thank-you-your-support
- 12. By implementing just these ten steps, your charity will be able to stand out from the crowd and begin attracting more corporate sponsors. By Mikaela Robertson @Mikaela_Lee au.linkedin.com/in/mikaelarobertson/