An Introduction to the book "The myths of Innovation" by Scott Berkun. Summary of Chapters 1 and 2 Included.

1. “The Myths of Innovation”
Scott Berkun
Presented by
Miguel Ángel Fernández September 29th, 2011

2. Agenda
What is Innovation?
A brief look in the “The myths of Innovation”
Chapter 1 Summary : The myth of epiphany
Chapter 2 Summary: We Understand the history of
Innovation
Other Literature about Innovation
Conclusions

3. What is Innovation ?

4. What is Innovation ?

5. What is Innovation ?
Derives from the Latin word But, Is it enough with
innovatus, which is the noun simple renovation or
form of innovare "to renew or change?
change" Anything in common
with the previous
examples?
The most potent definition is “ Significant positive
change” (Scott Berkun)

6. A brief look in the “The myths of Innovation”
The myth of epiphany.
10 Chapters
The belief that we understand the history
of innovation.
The myth of a method for innovation.
The idea that new ideas automatically
find a welcome.
The myth of the lone inventor.
The concept that finding good ideas is
the key stumbling block.
The idea that your boss knows more
Each Cha pter explores one of the about innovation than you.
most pervasive and misleading
myths, reveals facts and gives
The myth that the best ideas win.
advice. Myths about problems and solutions.
The myth that innovation is always good.

7. Chapter 1 Summary : The myth of epiphany
The question of where ideas
come from is on the mind of
anyone visiting a research lab, an
artist’s workshop, o an inventor’s
studio

8. Chapter 1 Summary : The myth of epiphany

9. Example: Isacc Newton and the discovery of
gravity

10. Example: Isacc Newton and the discovery of
gravity

11. Ephiphany Defined
Epiphany
“A sudden
manifestation
of the essence
of something”
Religious
origins

12. Ephiphany Explanation

13. Jornalist were frustrated when I tell them there
was no “Eureka” moment to create WWW. It
was the various proposals of its development.
Tim Bernes

14. Chapter 2 Summary: We Understand the history
of Innovation

15. Chapter 2 Summary: We Understand the history
of Innovation
Chinese invented print techniques.
Gutenberg was the first European to
apply such print techniques.
He symply was doing his job
He never received credit during
lifetime

16. Chapter 2 Summary: We Understand the history
of Innovation
Here the major culprit is our human tendency to make
narratives out of history.
We draw a straight line from the silicon chip to the iPod with a
few stop for the Walkman and the hard disk, but forget all the
small inventions, especially the dead end ones, along the way.
That leaves us with an impression of brilliance followed by
further brilliance, ignoring the experimentation and necessary
following of leads into blind alleys that brought us to the
present day.

18. Chapter 2 Summary: We Understand the history
of Innovation
Dominant Desings – Dominate History

19. Other literature about innovation
Ranking 2010
1. Apple
2. Google
3. Microsoft
4. IBM
5. Toyota
6. Amazon
7. LG
8. BYD
9. General Electric
10. Sony
11. Samsung
12. Intel
Source:
http://www.businessweek.com/interactive_r
eports/innovative_companies_2010.html

20. Other literature about innovation
www.bcg.com/documents/file42620.pdf

21. Other literature about innovation
Source: http://hbr.org/2009/12/the-innovators-dna/ar/1

22. Conclusions