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Business insight 2014 - Social Media Analytics, Thomas Normann-Ekegren, Microsoft Services

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Agenda Social media context Scenarios Demo Wrapping up
• Brand Sentiment • PR containment • Lead generation • Recruitment
• Not only for B2C. Think P2P (People-2-People) • Lower costs with the use of social media • Have a clear communication strategy • Visualize results and potential with PowerView • Engage with us to realize social media results
Thomas Normann-Ekegren, thnorman@microsoft.com Sebastian Brandes, sbrand@microsoft.com
• American Express OPEN • National contest in 2011: ”Facebook Big Break for Small Business” • Small Business Saturday
• Weekly business magazine published by Bloomberg • Goals • Results @bwbx

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Business insight 2014 - Social Media Analytics, Thomas Normann-Ekegren, Microsoft Services