Ja ja, über die digitale Transformation und den immer wiederkehrende Wandel haben wir in den letzten Jahren alle zur Genüge gehört. Aber glauben wir denn bitte wirklich, dass es einmal anders war. Dass man da saß und sagte: „So, ich glaube es ist fertig – ich lass das jetzt so“. Keiner aber weiß, wohin die Reise geht aber eines steht fest: Technologie ist nicht mehr der limitierende Faktor. Deswegen nimmt uns Sandro Stark mit hinter die Kulissen von Microsoft und zeigt wieso sich der ehemalige Monopolist zu erstaunlicher Offenheit entwickelt hat. Wir tauchen in virtuelle Welten und zeigen was dies für Macher und Kreative bedeutet. Wie Microsoft die Kontrolle über einen Chatbot verlor und woher die Magie hinter Wundermailing und Convertionrates kommt. Mit am Start: Dennis Beste, Gründer von nexx.tv, der zeigt welches Potential in Bewegtbild steckt wenn man Video als universelles Medium auf allen Kanälen empfängergerecht und barrierefrei zur Verfügung stellt – herzlich Willkommen im Simple Club.

1. DIGITALER KANNIBALISMUS:
ODER WIE ES SICH ANFÜHLT, SEIN
EIGENES GESCHÄFTSMODELL ZU
ATTACKIEREN

2. $20B
Revenue
in 2000
$93B
Revenue
2015
90%
Marketshare
PCs
20%
Marketshare
PCs, Tablets & Mobile

4. “know-it-all” “learn it all”

5. ATTACKIER DEIN
PROFITABELSTES GESCHÄFT
Oder Andere tun es
BAUE EIN ÖKOSYSTEM –
SEI OFFEN
Es ist ein Geben & Nehmen
LERNE von Anderen
Innovation kommt oft von
Inspiration

6. WIE TRANSFORMIERT MAN EIN MEDIENHAUS?
Aber Medienhäuser überdenken
 die Inhalte, die sie anbieten,
 die Art wie Inhalte produziert werden,
 und wie diese mit dem Publikum
interagieren.
ES GIBT KEIN GEHEIMREZEPT

7. We build things, that
let you build things.
Storytile
Robot Journalism
Cognitive Services
Videobreakdown
HoloLens and Studio
Nexx.tv with Dennis

8. Live Blogging
mit Storytile
https://www.youtube.com/watch?v=A-NLINYgVms

10. Partner Lösung
AX Semantics – Robot Journalism

13. We build things, that
let you build things.
Storytile
Robot Journalism
Cognitive Services
Videobreakdown
HoloLens and Studio
Wundermailing
Nexx.tv with Dennis

14. Total Audience Delivery Averages: 27.5 Million
Viewers
Most Dominant in Adult 18-34 and 18-49
Demographics of Any Olympics on Record
Digital Coverage Sets Event Records with 3.3
Billion Total Streaming Minutes

16. It’s not just about bots. It’s about CUI!

18. We build things, that
let you build things.
Storytile
Robot Journalism
Cognitive Services
Videobreakdown
HoloLens and Studio
Wundermailing
Nexx.tv with Dennis

22. We build things, that
let you build things.
Storytile
Robot Journalism
Cognitive Services
Videobreakdown
HoloLens and Studio
Wundermailing
Nexx.tv with Dennis

23. Unlock the secret to automatize
d
high performing
marketing campaigns.
We make mailing systems more intelligent.

24. Win Results
Before Optimization
After Optimization
Mailings per Year: 141
Sent outs per Year: 54 Million
Conversion Rate: 0,1%
Unsubscribe Rate: 0,2 %
Mailings per Year: 154
Sent outs per Year: 25 Million
(54% savings)
Conversion Rate: 0,3% (+300%)
Unsubscribe Rate: 0,09 % (-55%)
Additional Revenue: 10%

25. Technology
Changes access and
usage of content.
Requires huge
investments.
Content
is/stays king.
No matter what form
or format. It is still the
most important asset
Data
Shifts relevance and
transparency of
content. Influences
reach and business
models
IF YOU CAN’T WIN THE GAME CHANGE THE RULES

26. nexx.tv/Laterpay Showcase

27. 12/4/2016 27
nexx.tv Image Video
See image video at: http://www.nexx.tv/ibc-showcase/

28. 12/4/2016 28
About nexx.tv
nexx.tv offers a scalable end-to-end SaaS solution for the development and
maintenance of online video portals for every device and platform. From a cloud-
based, comprehensive video management system to a powerful video player and
state-of-the-art front-end solutions, nexx.tv covers the whole workflow chain for
seamless multi-device video distribution with an attractive pay-as-you-go price model.
.
Safe & high-performance
cloud-technology
Fast and simple
workflows
Detailed
real-time analysis
Transparent & flexible
costs

29. 29
Revenue Streams Online Video
REVENUE STREAMS IN ONLINE VIDEO BUSINESS
Advertisement
Banner-Ads, Video-Ads
(Pre-Mid-Post-Rolls)
Payment
SVOD, TVOD

30. 30
Revenue Streams Online Video
• More and more industries are trying to offer their
online content with payment. As the mobile
usage is constantly increasing the traditional
ways of how content is being created and also
being used is changing.
• The majority of content is more and more
consumed on mobile devices.
• Up-to-date content is often created interactively
on mobile devices to get in touch with the fans or
the target group.
• Traditional payment methods often do not fit
with this user behavior (traditional checkout
processes, registration, login…) nor with the way
how fast the content is created (mobile upload).
Sport Franchises Multi-Channel Networks
Broadcasting Newspapers/Magazines

31. 31
Monetization nexx.tv and Laterpay
04.12.2016
Mobile Journalist with nexxCANVAS website
A Mobile Journalist/ content creator has a website based on the nexx.tv white-label frontend solution
nexxCANVAS and would like to create special mobile content to get in deeper touch with his audience. The
traditional payment methods (like SVOD) are too complicated for such a spontaneous consumption.

32. 32
Monetization nexx.tv and Laterpay
04.12.2016
Mobile Journalist with nexxCANVAS website
He creates a video on his mobile device and uploads it to the “Tagpresso Laterpay” App.

33. 33
Monetization nexx.tv and Laterpay
04.12.2016
Mobile Journalist with nexxCANVAS website
Afterwards, he sets a price tag and the video is uploaded to the nexx.tv CMS nexxOMNIA and published to
the nexxCANVAS frontend.

34. 34
Monetization nexx.tv and Laterpay
04.12.2016
Mobile Journalist with nexxCANVAS website
Afterwards, he sets a price tag and the video is uploaded to the nexx.tv CMS nexxOMNIA and published to
the nexxCANVAS frontend.

35. 35
Monetization nexx.tv and Laterpay
04.12.2016
RESULTS
• The combination of nexx.tv solutions and Laterpay allows to monetize content very time-to-market and
in a target-group-relevant way. The user decides to watch the video in this moment without typing any
bank information. This is done later in a separate step.
• It enables content creators to publish more interesting and personal content as the content can be
uploaded on the mobile device, easily be transcoded in the nexx.tv CMS and easily be played out on
the nexxCANVAS frontend.
• The payment revenue is about to increase as this is a very usability friendly TVOD case and no
subscription has to be paid just to consume single videos.

36. Who we work for
12/4/2016 36

37. Office Berlin
nexx.tv GmbH
Mauerstrasse 79
10117 Berlin
Tel: +49 30 208 479 771
Mail: info@nexx.tv
Office München
nexx.tv GmbH
Balanstrasse 73, Gebäude 7
81541 München
Tel: +49 89 200 035 410
Mail: info@nexx.tv
Contact
12/4/2016 37