30. App gets 5s to handle App is not notified
suspend before termination
User
Launches
App
Apps are notified when
they have been resumed
Splash
screen
31.
32.
33. Capabilities Seamless data Performant
driven access Native platform
High isolation Data Roaming
34.
35. Unprecedented Reach
Optimized for Discoverability
Promotions, editorials, IE10
Transparent Approval Process
Certification kit
Flexible Business Models
Maximizing Developer Revenue
36. • The single largest potential market for your apps
• Store and apps in 100+ languages
• 45 market-specific app catalogs
• Buy from 231 markets
• Local pricing & settlement in top 40 markets
• Developer payments in 51 markets
• Enterprise-ready platform and store
37. The Windows Store
Paid downloads, trials, and in-app purchases. You Use your own commerce engine and keep 100%
keep 70% of the first $25k, 80% of the rest or use the Windows Store’s full commerce platform
Free
Advertise with Microsoft Advertising or your Robust analytics for free, including demographics,
preferred ad vendor. reviews, referrals, and usage & performance statistics
Microsoft Confidential 38
40. • Ad Experiences: Illustrated…
250x250 image ad fits seamlessly in grid-style app template
Ad can link to URL or expand for in-app engagement
User taps ad…
41
41. • Ad Experiences: Illustrated…(contd.)
Touching orange bar takes
user back to app
Tap action
expands ad…
User learns additional
details, including
potentially purchasing
deal offered
TAP THE AD…
User can swipe to see pictures
42
49. A new Metro style UI where touch is a first-class Designed from the chipset up for multiple form-
citizen along with full mouse-and-keyboard factors – tablets, laptops, desktops & all-in-ones
support
The Windows Store on every device with a full New development models built on WinRT, including
commerce platform and flexibility native support for HTML/CSS/JS, C#/XAML,
C++/DirectX
