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Meet Victoria Obanye
According to the FSA, Government
and Competition Commission
• Up to 12 million people use non mainstream lenders in the
UK
• 7-10 million with limited access to financial services
• 2m without bank accounts
• 3-5m using doorstep lenders

• 2m+ using pay day lenders
• 200k using illegal money lenders
Lender

Average APR

Morses Ltd

365%

Provident

469%

Rhodes Finance

1064%

CLC

1564%

Pay Day

2500%+
No-one wants charity
They just want a fair chance
Priorities in choosing financial
products
1. Price
2. Security

3. Brand/marketing
4. New technology
5. Ethics
Priorities in choosing financial
products
1. Accessibility
2. Flexibility

3. Honesty and simplicity
4. Respect
5. Relationship
Launched in 2005
A high touch service with a human interface

Access to mainstream banking services
AND
We aim to revolutionize personal finance, starting with the
people whom the mainstream providers have left behind.
Meet Mama’s Kitchen

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