L’évaluation des présences sociales des chefs et des partis politiques fédéraux canadiens août 2015

1. Optimisez vos stratégies web |Double-check your web strategies
L’évaluation des présences
sociales des chefs et des partis
politiques fédéraux 2015
Michelle Blanc,
M.Sc. commerce électronique

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http://politwitter.ca/page/social-media-score

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#evalue™
scoring is broken down by property (Facebook, Twitter & YouTube)
and is calculated based on:
IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean?
Broken down, it means we calculate:
Impact = Reach / Effort*
The reach your content receives on a specific social network
Engagement = Engagement / Effort*
The level of interaction your content receives on a specific social
network
Responsiveness = Number of admin answer posts / Total number of user posts
How responsive your brand is to engaged users
*Effort Score is the total effort created by a page admin

12. © Tous droits réservés – Analyweb Inc. 2008 12
#evalue™
scoring is broken down by property (Facebook, Twitter & YouTube) and
is calculated based on:
IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken
down, it means we calculate:
Impact = Reach / Effort*
The reach your content receives on a specific social network
Engagement = Engagement / Effort*
The level of interaction your content receives on a specific social network
Responsiveness = Number of admin answer posts / Total number of user posts
How responsive your brand is to engaged users
*Effort Score is the total effort created by a page admin

13. © Tous droits réservés – Analyweb Inc. 2008 13
Merci Beaucoup!
Michelle Blanc M.Sc.
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