How to get the most out of Dreamforce

1. How To Get The Most Out of Dreamforce 2010 Michele McMahon Vice President, Revenue Generation Dreamforce: 2006 – 2010 Attendee 2006 & 2010 Speaker

2. The Net. helps thousands of organizations ,including nearly half of the Fortune 500, identify, resolve and mitigate risk through our full suite of incident management solutions, reporting software and employee communications programs. Recent Go-Live on SFDC after a record-breaking intern implementation executed in 6 ½ weeks from contract signature. SFDC is key part of our digital backbone that includes Silverpop, Jigsaw, Hubspot, to name a few integrated applications. The Network, Inc.

3. Building The Business Case to Attend Before – How to Prep During – Maximize Your Time After – Follow Up Tools Q&A Agenda: Getting the Most out of Dreamforce 2010

4. Budget for It Decide who should go Have a pre/during/post plan Align with your organization’s strategy Analyze Dreamforce from a Marketing & Event view Building The Business Case

5. Advance Planning Divide and Conquer Preview Sessions and Tracks Identify tracks to attend and solutions to research across departments Identify specific questions / challenges to solve Set expectations regarding what you will bring back Use the time on the plane to prep Prep

6. Sample Pre-Planning Document

7. First Day Reception Get Lay of The Land Identify Business Pains to Solve Identify specific Vendors or Categories Pay attention to Award Winners Connect with people Balance your time Sessions trump demos Cloud Expo Approach Picture Courtesy of SFDC Facebook Page

8. Align with Organizational Goals Attend Different Tracks Pay attention to level of session Divide and Conquer Look for “How Salesforce.com Does it” component Panels offer multiple points of view and Q&A Attend the ones I want to connect with speaker, including Salesforce.com speaker Attend the ones I want to ask questions How I pick a Session

9. At a Session General Sessions Visionary , RoadMaps, Positioning Break Out Sessions Get to top picks early– popular ones are crowded. Take electronic notes in the session Drop notes right into PPT / predefined format Ask questions, on behalf of folks back home Connect with the speakers Don’t be afraid to leave

10. Use travel time to organize Schedule time to present to the organization Do “virtual introductions” where appropriate Simple plans to Centers of Excellence Network at the local level Back at the Office

11. Keynote Highlights Ideas to Consider Free (Now) Paid (Future) Apps to Consider Business Challenge: Possible Applications Free (Now) / Paid (Future) Key Road Map Functionality Networking Exec Intros, Personal Intros and Companies Industry / Event Analysis How To Organize Your Info

12. Engage a level Up: Speakers, Vendors, Salesforce.com attendees Attend Atlanta User Group Meeting (November) Create personal networking group Establish personal connections Host a group after Connect with SFDC Folks Networking

13. What’s Hot on Our Agenda? Networking & Re-Connecting Metrics & Analytics Social Media: Trends, Process & Apps Community & Chatter SFDC industry positioning Apps that align to needs

14. Have Fun! This is Your Opportunity! Be Present. Don’t Forget….

15. Attendee Portal – Pre Planning Salesforce.com Local User Group Facebook Page Community Publish Goals Internally Wrap Up Presentation Tools

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17. Connect with Me Michele McMahon, Vice President, Revenue Generation Michele_McMahon_USA@yahoo.com Phone: 404.229.8890 LinkedIn: Michele McMahon