Vision on using Google Glass for Banking and Shopping. How UX can look like for wearable apps. After first generation of portable mobile apps on smart phones, Google opens a new era of hardware. Apple to be expected soon with iWatch.
We have presented our Vision on invitation by Emerce Mobile Convention 2013 in Amsterdam. We are Appsolute Value, an agency specialized in mobile technology services focussing on mobile retail and mobile finance (banking, payment, brokerage).
We have been the first in Europe building a native direct mobile banking app in 2009.
Curious how consumers and bankers will react on our first Glass concept for banking and social shopping....
More on Mobile Apps and Google Glass at the blog at http://www.mobilesolutionsnetwork.blogspot.nl/
2. Apps & Devices
Strategy, Design, Develop, Test, Deploy, Manage
Weapons of Mass-consumerism -
Disrupting traditional IT
By the way.....web is legacy
3. If you wonder what really changed.... The Customer !
Companies are no longer in control. Customer know what they want and they know more than
you. They have gained collective power at platforms you donot own. They want 24/7 access.
So every company need to reconnect !!
Your customer is not any more King, he is a Dictator !
APProach is Empower and Engagement
6. ïBrowser Based
ïWebsite created specifically
for mobile devices â
accessible through mobile
browsers, run inside the
browser, no download or
installation required
Pure Mobile Web
ïEmbedded in the device
ïApplication designed to run
on a specific mobile operating
system â download and
installation required
Pure Native
Applications
ïCross-OS platforms tool to
develop Native applications
once ignoring mobile platform
ïApps studio comes with
integrated server component
to ease integration effort
ïSome suites also added
appstore and MAM services
Multiplatform
Development
ïEnable the delivery of cost-
efficient mobile applications
ïNative Skin build once
ïBusiness functionality
realized by the wrapped web
app
Hybrid Web-Native
1 2 3 4
1.0 2.0
Dev. of Portable
Mobile Applications
< 2010 >2010
First roads to the Apps Economy
Every mobile strategy comes with an apps strategy
Connect again your customers, fast-to-market, TCO
7. Proudly brewed, back in 2009 -
First Direct Mobile Banking App in Europe
http://www.youtube.com/watch?v=chKaPV3PMVg
8. How we innovated with portable apps
Transacting Interacting
Not extrapolating the web- fully use mobile UX
Paying
Shopping
10. Touch - Apps & Devices
Strategy, Design, Develop, Test, Deploy, Manage
More sensors and Mass-consumerism -
Spur Mobile Health and Augmented reality
Meters, Sensors, Voice Control
â Cards, Clouds & Devices
11. SoâŠ.it is not the same !!
Watch out marketers: Glass UI = Card + Timelines
Google has set rules of the new game:
Do not design as for smartphones, Glass has its own UI, make sure you understand how you have to
talk your customersâŠdifferently
No own advertising allowed â please the user, no clutter
Glass apps do not allow for payments â no freemium
No unexpected notification
23. Keep in Touch
Be Social
Like Us: www.facebook.com/appsolute.value
Follow us: www.twitter.com/appsolute_value
Share it: www.pinterest.com/ appsolute_value
Link: www.linkedin.com/ group mobile solutions network
Be mobile
www.youtube.com/appsolutevalue