1. Michäel “Gorby” Tierney
Sr. Art Director

2. the world’s largest restaurant chain and one of its most recognized brands, with the support and
experience that goes along with it — a brand that keeps customers coming back for better-for-you
meals made just the way they want.
Here is where Subway creative was.

3. and here is where I pushed the creative to...

4. Subway POS Elements / Fiery Footlongs
concept and design
client challenge: Bring excitement for spicy Subway sandwiches while pushing a Sony national sweepstakes “Fiery Footlong Frenzy.”
creative solution: Took a silk-screen rock-n-roll flame poster feel to the creative. Pop the subs off the page with Hot graphics and even Hotter headlines.
6
Start Date 8/12/10
End Date 10/3/10
©2010 Doctor’s Associates Inc. SUBWAY®
is a registered trademark of Doctor’s Associates Inc. All rights reserved. Printed in USA. US version 06.452297.10
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Ends 10/17/10 at 11:59:59 P.M., ET. See Official Rules at
SubwayFreshBuzz.com or inside store to learn how to participate, to obtain a free means of entry while supplies last, prize details, odds of winning, restrictions, etc. Open to eligible legal residents of 50 US/DC,
13 years or older. Void in P.R. and where prohibited. Sponsor: Subway Franchisee Advertising Fund Trust Ltd., 488 Wheelers Farms Road, Milford, CT 06461.
rSub9587_05_Trans_6NP_U_m.indd 1 9/3/10 11:42 AM
6
Start Date 8/12/10
End Date 10/3/10
©2010 Doctor’s Associates Inc. SUBWAY®
is a registered trademark of Doctor’s Associates Inc. All rights reserved. Printed in USA. US version 06.452291.10
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Ends 10/17/10. See Official Rules at SubwayFreshBuzz.com or inside store to learn how to participate, to obtain a free means of
entry while supplies last, prize details, odds of winning, restrictions, etc. Open to eligible legal residents of 50 US/DC, 13 years or older. Void in P.R. and where prohibited. Sponsor: Subway Franchisee Advertising Fund Trust Ltd., 488 Wheelers Farms Road, Milford, CT 06461.
See Inside Store for Details.
rSub9587_12_Billboard.indd 1 9/3/10 12:35 PM

5. Subway POS Elements / Melty Subs
concept and design
client challenge: Drive taste appeal and enhance flavor credentials. Build awareness and drive trial of Subway Melts.
creative solution: With a new perspective sub shot and a tremendous out the box die line to explodes off the Subway creative.

6. Subway POS Elements / Start the year Right
concept and design
client challenge: Subway wanted a New Years campaign to kick off a healthy Turkey Subs.
creative solution: Past creative typically showed the whole sub. I design the window with a micro shot of the delicious Turkey Melt.

7. Subway Breakfast Hopscotch
concept and design
client challenge: Enhance the awareness to the new Subways breakfast menu items.
creative solution: Turn a fun child game into a creative floor graphic while introducing Subway breakfasts.

8. Subway Secret Code Tee
concept and design
client challenge: Apparel for the staff to create awareness to Sony national sweepstakes “Fiery Footlong Frenzy.”
creative solution: I put a secret code on the Subway shirt to get free Sony points & Subway coupons. Let the code go viral on the web.
A smart idea can go along way.

9. Allstate Mobile Soccer Event
concept and design
client challenge: Create an event where potental customers engage Allstate mobile units at the Mexican National Soccer tour.
creative solution: Embrace the “In Good Hands” positioning in a fun, engaging way? Let them defend the goal against players from the Allstate Team.

10. Allstate Mobile Soccer Event
concept and design
proteccioneslajugada.com
MEXICO
ALLSTATE
client challenge: Create a giveaway apparel to potental new customers for Allstate
creative solution: I created a shirt that made Allstate step away from there blue for a shirt that would be worn over and over again.

11. -WANTED-FOR AGGRESSIVE DRIVING
Presented by:
Annika Sorenstam, 3-time Offender
Cedar Ridge
Country Club
September 4 - 10, 2006
Tickets Available at
5169_11_JQH_poster_big 6/13/06 4:58 PM Page 1
The John Q. Hammon LPGA Classic
Awarded LPGA’s “The Golden Driver” — concept and design
Cedar Ridge Country Club
September 4-10, 2006
Presented by:
– 2006 –
SPECTATORGUIDE
Annika Sorenstam, 3-time Champion
5169_26 JQH SpecGuide 8/23/06 2:55 PM Page 1
VALID ONE DAY ONLY
Monday, September 4 – Sunday, September 10, 2006
No Cell Phones or Coolers
Cameras permitted Monday -Thursday Only
All Bags Subject to Search
DAILY GROUNDS
VALID ONE DAY ONLY
September 4 – 10, 2006
Presented by:
VALID ONE DAY ONLY
Monday, September 4 – Sunday, September 10, 2006
5169_8_JQ_Tickets 6/1/06 2:29 PM Page 1
client challenge: Create a campaign to give the JQH Classic greater visibility on the LPGA tour.
creative solution: Leveraging the number one player in women’s golf Annika Sorenstam to the creative of the tournament.

12. Monster Mexico 45 LP Invite
concept and design
client challenge: Create a invitation to get recent graduates to attend a party and have them sign up for Monster.
creative solution: Anyone can throw an event. Getting millennials to attend is another matter. Our invite tapped into the resurgent
popularity of vinyl among young music fans to lend in-the-know status to the event.

13. Starbucks Natural Fusions
concept and design
client challenge: Introduced Starbuck Natural Fusion at supermarkets nationwide threw Kraft.
creative solution: Balance new product attributes with long-standing Starbucks branding. While standing out creatively against other coffee brands.

14. Wheat Foods Council “Urban Wheat Field Experience”
design
client challenge: Create an event for the Wheat Council to educate the public on the cultivation of wheat.
creative solution: Took over the South Side Seaport and make it into a wheat field. Drawing great press and enlighten people on wheat.

15. client challenge: Get NASCAR fans to switch to Sprint.
creative solution: Write race fans a ticket – good for $100 when they switch.
Sprint Registration Sticker
design
Switch to Sprint andthe race is on us!To be eligible for this offer, you must:
1) Activate a new line of service with 2-year agreement or upgrade
your handset with 2-year agreement through the Sprint New For
You™ Upgrade Program (visit www.sprint.com/upgrades for details,
restrictions apply)
2) Present a valid original 2008 NASCAR Sprint Cup Series™ ticket
Redemption Instructions:To receive your $100 reward card, fill out redemption form below in its
entirety. Send the completed form, along with a photocopy of your
eligible Sprint store receipt and a photocopy of the front and back of your
original 2008 NASCAR Sprint Cup Series™ ticket to the following address:
2008 Sprint Fan Promotion, c/o Octagon
800 Connecticut Ave., Suite 2ENorwalk, CT 06854Fill in the following fields:
(Information must match Sprint customer billing address to be eligible.)
Name:
Street Address:
City:
State:
Zip:
Sprint mobile number:
Home phone number:
How would you like us to contact you: Home: ❒ or Sprint Mobile: ❒
Race attended:
Email:
Must be postmarked by 12/31/08. Once information has been verified, you will
receive your reward card in the mail within 10-12 weeks. If you have not received
reward card within 12 weeks, please call 1-800-522-7458.
May require up to $36 activation fee/line, credit approval & deposit. $200 early termination fee/line applies. Taxes excluded.
Offer valid from 6/1/08 – 12/31/08 at participating stores only. While supplies last. Reward card: Offer requires two year
agreement with either new line activation or eligible upgrade through the Sprint New for You™ Upgrade program. The
Reward Card is a $100 prepaid debit card issued by a federally-chartered bank, subject to the card issuer’s terms and
conditions. The card issuer may impose expiration dates and fees, including an automatic $3/mo. maintenance fee after
6 months that reduces the available card balance. See Reward Card Terms and Conditions available in-store or online
at www.sprint.com/getyourrewards. Eligible Upgrade: Existing customers in good standing with service on the same
device for more than 12 consecutive months currently activated on a service plan of $34.99 or higher may be
eligible for upgrade with new two year agreement. May not be combinable with other offers. Void if sold, exchanged,
copied, or transferred and where prohibited. Mail-in redemption: Must show original 2008 NASCAR Sprint Cup Series
ticket stub. Limited to one card per valid race ticket and new line activation. To redeem, obtain redemption form from
participating Sprint stores and mail in completed form with a photocopy of a valid 2008 NASCAR Sprint Cup Series race
ticket and photocopy of eligible Sprint store receipt. Value is limited to $100. Allow 10-12 weeks for card. OtherTerms:
Pricing, offer terms, fees & features may vary for existing customers not eligible for upgrade. Offers not
available in all markets/retail locations or for all phones/networks. The Nationwide Sprint Network reaches over 262
million people. The Nextel National Network reaches over 274 million people. Coverage not available everywhere.
Additional terms & restrictions apply. See store or Sprint.com for details. See www.sprint.com "Your Privacy Rights" for
privacy information. ©2008 Sprint. Sprint, the Nextel name and logo, and other trademarks are trademarks of Sprint.
NASCAR® The NASCAR logo and NASCAR.com are registered trademarks of the National Associate of Stock CarAuto
Racing. The NASCAR Sprint Cup Series marks are used under license by NASCAR Inc. All third party product or service
names are property of their respective owners. All rights reserved. NASCAR, Inc. is not a sponsor of this promotion.
(Sprint Billing Address is required, PO Boxes are not acceptable)
(check one box)
6666 Sprint Switch_Red 5/19/08 11:13 AM Page 1
Attention Store Employees!
Important information about a year-long National Consumer Offer.
May require up to $36 activation fee/line, credit approval & deposit. $200 early termination fee/line applies. Taxes excluded. Offer valid from 6/1/08 – 12/31/08 at participating stores only. While supplies last. Reward card: Offer
requires two year agreement with either new line activation or eligible upgrade through the Sprint New for You™ Upgrade program. The Reward Card is a $100 prepaid debit card issued by a federally-chartered bank, subject to
the card issuer’s terms and conditions. The card issuer may impose expiration dates and fees, including an automatic $3/mo. maintenance fee after 6 months that reduces the available card balance. See Reward Card Terms and
Conditions available in-store or online at www.sprint.com/getyourrewards. Eligible Upgrade: Existing customers in good standing with service on the same device for more than 12 consecutive months currently activated on a
service plan of $34.99 or higher may be eligible for upgrade with new two year agreement. May not be combinable with other offers. Void if sold, exchanged, copied, or transferred and where prohibited. Mail-in redemption: Must
show original 2008 NASCAR Sprint Cup Series ticket stub. Limited to one card per valid race ticket and new line activation. To redeem, obtain redemption form from participating Sprint stores and mail in completed form with a
photocopy of a valid 2008 NASCAR Sprint Cup Series race ticket and photocopy of eligible Sprint store receipt. Value is limited to $100. Allow 10-12 weeks for card. Other Terms: Pricing, offer terms, fees & features may
vary for existing customers not eligible for upgrade. Offers not available in all markets/retail locations or for all phones/networks. The Nationwide Sprint Network reaches over 262 million people. The Nextel National Network
reaches over 274 million people. Coverage not available everywhere. Additional terms & restrictions apply. See store or Sprint.com for details. See www.sprint.com "Your Privacy Rights" for privacy information. ©2008 Sprint. Sprint,
the Nextel name and logo, and other trademarks are trademarks of Sprint. NASCAR® The NASCAR logo and NASCAR.com are registered trademarks of the National Associate of Stock Car Auto Racing. The NASCAR Sprint Cup
Series marks are used under license by NASCAR Inc. All third party product or service names are property of their respective owners. All rights reserved. NASCAR, Inc. is not a sponsor of this promotion.
Switch to Sprint and the Race is on us.
In 2008, race fans can bring in their valid original 2008 NASCAR Sprint Cup Series™ race ticket to any Sprint store
throughout the country – if they switch to Sprint they’ll receive a $100 reward card in the mail.
• New customers must sign a new 2-year agreement to be eligible
• Existing Sprint customers can participate if they upgrade their handset with 2-year agreement through the
Sprint New For You™ Upgrade Program. Both Tier 1 and Tier 2 customers are eligible
• This program will be promoted at every NASCAR Sprint Cup Series™ race track during the 2008 season and is valid
at all Sprint stores throughout the country
• Customer must present a valid original 2008 NASCAR Sprint Cup Series™ race ticket at time of activation or purchase
• Offer expires 12/31/08. While supplies last
Employee Instructions:
1) Complete the customer’s new line activation or handset upgrade through the Sprint New For You™ Upgrade Program
2) Ask customer to show their valid original 2008 NASCAR Sprint Cup Series™ race ticket and provide customer with
reward card Offer Redemption Form and official Terms & Conditions (included in store shipment).
3) Instruct customer to send in completed redemption form, with a photocopy of their receipt and a photocopy of the front
and back of their valid original 2008 NASCAR Sprint Cup Series™ race ticket to address provided on redemption form
4) Forms must be postmarked by 12/31/08
5) Reward card will arrive in approximately 10-12 weeks after submission
How does this offer help me?
1) Compelling offer encourages customers to switch to Sprint service
2) Drives store traffic
3) Gives employees opportunity to upsell data pack and demo NASCAR Sprint Cup Mobile
SM
application
– NASCAR Sprint Cup Mobile
SM
is free with data pack and gets fans closer to their sport!
If you have any questions on this promotion or how it is executed, please call 1-877-453-9872 (for store employees only).
For internal training purposes only.
6666 Sprint Switch_Flier 5/19/08 12:32 PM Page 1
Switch to
Sprint and the
race is on us!
Bring your 2008 NASCAR Sprint Cup Series™ ticket to any
participating Sprint store, activate a new line of service or
upgrade your handset through the Sprint New For You™
Upgrade Program and receive a $100 Reward Card.
May require up to $36 activation fee/line, credit approval & deposit. $200 early termination fee/line applies.Taxes excluded. Offer
ends 12/31/08 at participating stores only. While supplies last. Reward Card: Offer requires two year agreement with either new
line activation or eligible upgrade through the Sprint New for You™ Upgrade program. Reward Card is a $100 prepaid debit
card issued by federally-chartered bank, subject to card issuer’s terms and conditions. Card issuermay impose expiration dates
and fees, including automatic $3/mo. maintenance fee after 6 months that reduces the available card balance. See Reward
CardTerms and Conditions available in-store oronline at www.sprint.com/getyourrewards. Eligible Upgrade: Existing customers
in good standing with service on the same device for more than 12 consecutive months currently activated on a service plan
of $34.99 or higher may be eligible for upgrade with two year agreement. May not be combinable with other offers.Void if sold,
exchanged, copied, or transferred and where prohibited. Mail-in redemption: Must show original 2008 NASCAR Sprint Cup
Series™ ticket. Limited to one reward card per valid race ticket. To redeem, obtain redemption form from participating Sprint
stores and mail in completed form with a photocopy of a valid ticket and photocopy of eligible Sprint store receipt. Value is
limited to $100. Allow 10-12 weeks for card. OtherTerms: Pricing, offer terms, fees & features may vary for existing customers
not eligible for upgrade. Coverage not available everywhere. Restrictions apply. See store or Sprint.com for details. ©2008
Sprint. Sprint, the logo and Nextel are trademarks of Sprint. NASCAR® is a registered trademark of the National Association
for Stock CarAuto Racing, Inc. The NASCAR Sprint Cup Series word mark & logo are trademarks of NASCAR, Inc. and Sprint.
Other marks are the property of their respective owners NASCAR, Inc. is not a sponsor of this promotion.
6666 SPRINT sticker 5/19/08 11:14 AM Page 1

16. Mars Shopper Marketing
concept and design
®/™ trademarks ©Mars, Incorporated 2010
ALAPPROVALS
ANICALINFO
PORT,CT06880T:203.682.4000F:203.682.4099
NOT APPROVED
ROUTE AGAIN
OK WITH
CHANGES
OK WITH
ON-SCREEN
OK
AS IS
DATEINITIALS
PR
LGL
PPM
AD
SAD
File Name:
mfcand9127_08_cvs_fullpg_ad_m.indd
Description: Full Page Ad
Trim Size: 8.125" x 10.875"
Live Area: .25” from trim
Bleed Size: .125" from trim
Output Percent: 100%
This Printout Percent: 100%
NOTE:
THIS COLOR PROOF INDICATES COLOR BREAKS ONLY
AND MAY NOT ACCURATELY REFLECT ACTUAL COLOR.
PROCESS
PROCESS
MATCH
CLIENT
APPROVED
TOTAL NUMBER OF COLORS: 4/0 ……….... …… …… ……
……….... …… …… ……
……….... …… …… ……
……….... …… …… ……
……….... …… …… ……
PMS SPOT
mfcand9127_08_cvs_fullpg_ad_m.indd 1 2/25/10 7:03 PM
client challenge: Mars needed to promote its snack brands during the MLB playoffs.
creative solution: I brought in all six brands to this ad while maintaining baseball messaging.

17. Website for Castrol
concept and design
client challenge: Help Castrol build its database of NHRA Funny Car fans
creative solution: The chance to win one of 4 new Mustangs earned Castrol 72,620 potential new customers.

18. Website for Rover
concept and design
client challenge: Generate awareness and preference for Rover’s 4G connection.
creative solution: A national promotion with great prizes that earned Rover 15,123 potential new customers

19. ZagApparel
concept and design
client challenge: Unify 3 completely different apparel brands under one web page
creative solution: Used the fabric and hanging tags to tie them all together

20. All American Football League
concept and design
client challenge: AAFL (a spring football league) needed the Citrus Bowl rebranded for a kickoff event in two weeks.
creative solution: The introduction to AAFL was a success. With full design, production & produced. From large format banners to programs.

21. Pert Plus Hat Head Intervention
concept and design
client challenge: Pert Plus was looking for a logo for there campaign for Hat Head Intervention at the Minor League Baseball.
creative solution: Created a logo with supporting banners for 20 baseball stadiums for the 2011 season.

22. College Gameday Bus
concept and design
www.collegegameday.comwww.collegegameday.com
Saturdays 10am ETSaturdays 10am ET
www.collegegameday.comwww.collegegameday.com
Saturdays 10am ETSaturdays 10am ET
www.collegegameday.comwww.collegegameday.com
Saturdays 10am ETSaturdays 10am ET
You can do it.We can help.
www. homedepot.com
You can do it.We can help.
www. homedepot.com
You can do it.We can help.
www. homedepot.com
You can do it.We can help.
www. homedepot.com
www.collegegameday.comwww.collegegameday.com
Saturdays 10am ETSaturdays 10am ET
6780 HD CGD Bus.ai 7/31/08 3:32:16 PM
client challenge: Design a bus wrap for ESPN College Game Day for there national tour.
creative solution: I created a bus where the football fans where the heart of the design.

23. Philadelphia Cream Cheese
concept and design
client challenge: Design a Cream Cheese dish that would permanently place cream cheese in the refrigerator like the butter dish.
creative solution: Kraft was pleased with my concept. Using a Scandinavian design with frosted glass and with an eco friendly bamboo base.

24. Be
AVON Sales Team Logo
concept and design

25. All American Football League
concept and design
H E L M E TH E L M E T H E L M E TH E L M E T
H E L M E TH E L M E T
H E L M E TH E L M E TH E L M E TH E L M E T
H E L M E TH E L M E T
client challenge: Create six new AAFL logos without violating existing team copyrights.
creative solution: Leverage each school’s branding in a fresh new way.

26. Logos
concept and design

27. The Amazing Spider-Man Movie Watch
concept and design
Watch Design & Package Design

28. The Avengers Grab Zags Bag
concept and design
Challenge: Design package and POS for Grab Zags, the first variety collectible toy line featuring characters from The Avengers Movie.
Solution: Establish a package design line consistent with The Avengers brand and retail requirements.

29. The Avengers Grab Zags PDQ & Sidekick
concept and design
POS design for the Avengers blind bag toy

30. The Avengers Grab Zags 4 & 8 Figure Pack
concept and design
4 Pack & 8 Pack Package Design

31. Ultimate Spider-Man Grab Zags Minis Bag & PDQ
concept and design
Blind Bag & POS Design

32. Ultimate Spider-Man Collect-A-Ball & PDQ
concept and design
Blind Ball Package & POS Design

33. DC Comics Grab Zags Minis Bag & PDQ
concept and design
Blind Bag & POS Design

34. The Avengers S.H.I.E.L.D. Agent Field Watch
concept and design
Challenge: Toys R Us needed a toy giveaway. I created concept and package design for the Flip Watch.
Solution: Took an idea of a watch and turned it into a way for kids to talk to there favorite Avenger. 25,000 where purchased by Toys R Us.

35. The Avengers Air Blaster Car
concept and design
Description: Vehicles “Cruise” on a cushion of air. Simply pound the air pump and away they go SHHOOM!
Two soft vehicles in one! Snap on outer shell for a cool new look. Assortment of 6 Avengers Vehicles, packaged in a blister card.

36. Description: You’re As Slow As Dial-Up
T-Shirt Design
concept and design

37. London Coordinates is 51.5171° N
Tokyo Coordinates is 35.6833° N,
Bangkok Coordinates is 13.7500°
Berlin Coordinates is 52.5233° N, 1
Las Vegas Coordinates: 36° N, 115
Reykjavik Coordinates is 64.1333°
Ibiza Coordinates is 38.9800° N, 1
Tel Aviv Coordinates is 32.0833° N
Rio de Janeiro Coordinates is 22.90
T-Shirt Design
concept and design
Description: Been There Done That. With longitude and latitude of the worlds best parties places. From Vegas to Ibiza.

38. BEAR DOWN
T-Shirt Design
concept and design
Description: Bear Down, theme song for the Chicago Bears

39. T-Shirt Design
concept and design
Description: A Crazy Good Time

40. T-Shirt Design
concept and design
Description: The Love and Hate of the Paparazzi

41. Kiteboarding Design
concept and design
Description: The brand Best Kiteboarding was looking for a design to go on there orange kites

42. Window Design
concept and design
Description: Pro-bono creative for a local fish shop.

43. Concept Ideas for a on-pack Pringles giveaway
concept and design