This document discusses various aspects of creativity and innovation in individuals and groups. It addresses whether people are more creative alone or in groups, the role of task conflict in stimulating creativity within teams, and factors within organizations that can positively or negatively impact creativity. Key factors that can influence creativity include motivation, information sharing, vision, participation safety, and autonomy. Relaxation and prosocial environments may also enhance creativity compared to proself environments.

1. CREATIVITYSCIENCETHE OF
the

2. Steve Jobs Larry Page Mark Zuckerberg

3. 1. Adam Sandler
2. Alan Alda
3. Alec Baldwin
4. Arnold Schwarzenegger
5. Art Garfunkel
6. Ashley Judd
7. Barbara Walters
8. Barry Bonds
9. Bill Cosby
10. Brooke Shields
11. Carrie Underwood
12. Chevy Chase
13. Chris O’Donnell
14. Christy Turlington
15. Conan O’Brien
16. Dale Earnhardt Jr.
17. David Boreanaz
18. David Duchovny
19. David Letterman
20. David Schwimmer
21. David Spade
22. Debra Messing
23. Denzel Washington
24. Dolph Lundgren
25. Don Johnson
26. Donald Sutherland
27. Donald Trump
28. Dr. Phil McGraw
29. Dwayne “The Rock” Johnson
30. Edward Norton
31. Eva Longoria
32. Forest Whitaker
33. Gabrielle Union
34. Gloria Estefan
35. Greg Kinnear
36. Hill Harper
37. Howard Stern
38. Hugh Grant
39. Hugh Hefner
40. J.K. Rowling
41. James Earl Jones
42. James Franco
43. Jamie Foxx
44. Jay Leno
45. Jennifer Garner
46. Jerry Seinfeld
47. Jerry Springer
48. Jodie Foster
49. John Krasinski
50. John Legend
51. John Lithgow
52. Jon Stewart
53. Julia Stiles
54. Katie Couric
55. Ken Jeong
56. Kenny Chesney
57. Kenny G
58. Kevin Costner
59. Kourtney Kardashian
60. Kristin Bell
61. Kristin Davis
62. Lionel Richie
63. Lisa Kudrow
64. Lucy Lui
65. Ludacris
66. Maggie Gyllenhall
67. Matthew McConaughey
68. Mayim Bialik
69. Meryl Streep
70. Michael Jordan
71. Montel Williams
72. Natalie Portman
73. Oprah Winfrey
74. Paul Giamatti
75. Paul Simon
76. Rachel McAdams
77. Ray Romano
78. Reba McEntire
79. Regis Philbin
80. Renée Zellwegar
81. Ron Jeremy
82. Ron Livingston
83. Rowan Atkinson
84. Sacha Baron Cohen
85. Samuel L. Jackson
86. Sandra Bullock
87. Shaquille O’ Neal
88. Sheryl Crow
89. Sigourney Weaver
90. Spike Lee
91. Stephen King
92. Steve Carell
93. Tim Allen
94. Tina Fey
95. Tommy Lee Jones
96. Vinny Guadagnino
97. Wanda Sykes
98. Weird Al Yankovic
99. Will Ferrell
100. Zach Braff

5. + 30 years

7. Individual Group Organization

8. Knowledge Motivation
Creative Skills
Skillz

9. Personality Problem
solving
Associative Self Efficacy Techniques
Creative Skills

10. “RELAXATION IS THE KEY
TO CREATIVITY”

11. “RELAXATION IS THE KEY
TO CREATIVITY”
NO

12. Group

14. Vision Safety
10
10
Support Quality

15. ?Facilitator Energizer Clarification Ideation
10
10
10
10
10
10

16. CONSTRUCTIVEcritical
10
10

17. CONSTRUCTIVE critical

18. CONSTRUCTIVE critical
?

19. “WE GENERATE MORE AND BETTER
IDEAS ALONE, THAN WHEN WE
ARE IN GROUP”
VS

20. YES
“WE GENERATE MORE AND BETTER
IDEAS ALONE, THAN WHEN WE
ARE IN GROUP”

21. CONSTRUCTIVE
VS+
• Production Blocking
• Positive side effects
• Less satisfied
• Role of facilitator

22. ?
1. 2. 3. 4.
CONSTRUCTIVE

23. “A GROUP OF PEOPLE ARE BETTER
AT SELECTING IDEAS THAN THE
INDIVIDUALS ALONE”

24. “A GROUP OF PEOPLE ARE BETTER
AT SELECTING IDEAS THAN THE
INDIVIDUALS ALONE”
NO

25. critical
VS+

26. e.g. Stasser & Titus (1985)
critical

27. critical

28. INFORMATION
SHARING
INFORMATION
PROCESSING
critical

29. INFORMATION
SHARING
INFORMATION
PROCESSING
GROUP DECISION
MOTIVATION
MOTIVATED INFORMATION PROCESSING IN GROUPS

30. Motivatie
Convince others of your favorite idea
Prosocial environment
Proself environment
To select ORIGINAL ideas:
Work together as a group to select ideas

31. “TASK CONFLICT WITHIN
TEAMS
STIMULATES CREATIVITY”

32. YES
“TASK CONFLICT WITHIN
TEAMS
STIMULATES CREATIVITY”

33. critical
Feasibility Originality&

34. creativity bias
Generate arguments
to convince yourself
that ORIGINALITY
is beneficial

35. Organization

36. Idea creation Idea promotion implementation

37. INTERACTION FREQUENCY (4,2%)
VISION (37,8%)
PARTICIPATION SAFETY (9%)
SUPPORT FOR INNOVATION (6%)
TASK ORIENTATION (4,6%)10
10

38. 10
10
• Goals
• Requirement
• Allow failure
• Autonomy
• Implicit
• Give credit
• Demand
perfection
• Flex-offices
• Coffee corner
TRAINING

40. 10
10
10
10

41. “ HAS A POSITIVE
EFFECT ON CREATIVITY”
YES

42. michael@theforge.be
the