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Grow your business by shaping the human impacts of technology

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Michael Siepmann, Ph.D.
Michael Siepmann, Ph.D.

Most of us think of technology mainly in terms of the useful or entertaining things it does FOR us. However, what it does TO us is just as important, if not more. Technology exerts powerful influences on how we think, feel, and behave – often by accident, but increasingly by design. By increasing your insight into how technology can impact you, your employees, and your customers, this presentation will boost your ability to shape those impacts to actively support - and avoid undermining - the growth of your business.

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Grow Your Business by Shaping the Human Impacts of Technology Michael Siepmann, Ph.D. The Tech Design Psychologist™ 303-835-0501 • MS@InteractionInsight.com • @MSiep © 2013 Interaction Insight Consulting, LLC All rights reserved © 2013 Interaction Insight Consulting, LLC. All rights reserved.
“Me? Shape the Human Impacts of Technology?” Yes! You can influence how tech is… © 2013 Interaction Insight Consulting, LLC All rights reserved 2 December 5, 2013
“How Can This Help Grow My Business?” Business growth depends on humans… You Your customers Your employees And their… Creativity Decision Making Mood Productivity Health © 2013 Interaction Insight Consulting, LLC All rights reserved Attitude Etc… 3 December 5, 2013
“What Are The Human Impacts of Technology?” © 2013 Interaction Insight Consulting, LLC All rights reserved 4 December 5, 2013
Early Tech Goals: Function or Fun © 2013 Interaction Insight Consulting, LLC All rights reserved 5 December 5, 2013
Human Impact 1: Ease of Use © 2013 Interaction Insight Consulting, LLC All rights reserved 6 December 5, 2013
Other Human Impacts? Use Me! © 2013 Interaction Insight Consulting, LLC All rights reserved 7 December 5, 2013
The Inescapable Humanness of Tech Use Me! © 2013 Interaction Insight Consulting, LLC All rights reserved 8 December 5, 2013
Seven Paths of Human Impact Ease of use © 2013 Interaction Insight Consulting, LLC All rights reserved 9 December 5, 2013
Human Impacts 2, 3, 4: Ease of Use Thinking, Feeling, Doing • “Cognitive Ease” Credibility • Adolf Hitler was born in 1887. • Adolf Hitler was born in 1892. © 2013 Interaction Insight Consulting, LLC All rights reserved 10 December 5, 2013
Human Impact 5: Technology Thinking “This patient brings to mind ” “But is more common” “Think like a clinician” “Think like a statistician” © 2013 Interaction Insight Consulting, LLC All rights reserved 11 December 5, 2013
Human Impact 6: Technology Feeling • Secondary Traumatic Stress (STS) “The key to effective management of STS is … early recognition of, and insight into, the strong emotions experienced in the doctor-patient relationship.” - Peter Huggard, 2003 ? © 2013 Interaction Insight Consulting, LLC All rights reserved 12 December 5, 2013
Human Impact 7: Technology Doing • Behavior Toward Obese Patients “Primary care physicians … demonstrated less emotional rapport with overweight and obese patients … than with normal weight patients.” - Kimberly Gudzune, et al., 2013 Social psychology Technology © 2013 Interaction Insight Consulting, LLC All rights reserved What would help? Deliver help “just in time” 13 December 5, 2013
“What should I take home?” © 2013 Interaction Insight Consulting, LLC All rights reserved 14 December 5, 2013
The Best Doctors © 2013 Interaction Insight Consulting, LLC All rights reserved 15 December 5, 2013
The Best Business Leaders Shape Tech Design, Choice, Configuration, and Use Positive influence Ease of use © 2013 Interaction Insight Consulting, LLC All rights reserved 16 December 5, 2013
“How Can I Get More Effective at Shaping the Human Impact of Tech?” ? © 2013 Interaction Insight Consulting, LLC All rights reserved 17 December 5, 2013 !
Contact Me Michael Siepmann, Ph.D. The Tech Design Psychologist™ 303-835-0501 MS@InteractionInsight.com @MSiep Clip art courtesy of OpenClipArt.org © 2013 Interaction Insight Consulting, LLC All rights reserved 18 December 5, 2013

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Grow your business by shaping the human impacts of technology

  • 1. Grow Your Business by Shaping the Human Impacts of Technology Michael Siepmann, Ph.D. The Tech Design Psychologist™ 303-835-0501 • MS@InteractionInsight.com • @MSiep © 2013 Interaction Insight Consulting, LLC All rights reserved © 2013 Interaction Insight Consulting, LLC. All rights reserved.
  • 2. “Me? Shape the Human Impacts of Technology?” Yes! You can influence how tech is… © 2013 Interaction Insight Consulting, LLC All rights reserved 2 December 5, 2013
  • 3. “How Can This Help Grow My Business?” Business growth depends on humans… You Your customers Your employees And their… Creativity Decision Making Mood Productivity Health © 2013 Interaction Insight Consulting, LLC All rights reserved Attitude Etc… 3 December 5, 2013
  • 4. “What Are The Human Impacts of Technology?” © 2013 Interaction Insight Consulting, LLC All rights reserved 4 December 5, 2013
  • 5. Early Tech Goals: Function or Fun © 2013 Interaction Insight Consulting, LLC All rights reserved 5 December 5, 2013
  • 6. Human Impact 1: Ease of Use © 2013 Interaction Insight Consulting, LLC All rights reserved 6 December 5, 2013
  • 7. Other Human Impacts? Use Me! © 2013 Interaction Insight Consulting, LLC All rights reserved 7 December 5, 2013
  • 8. The Inescapable Humanness of Tech Use Me! © 2013 Interaction Insight Consulting, LLC All rights reserved 8 December 5, 2013
  • 9. Seven Paths of Human Impact Ease of use © 2013 Interaction Insight Consulting, LLC All rights reserved 9 December 5, 2013
  • 10. Human Impacts 2, 3, 4: Ease of Use Thinking, Feeling, Doing • “Cognitive Ease” Credibility • Adolf Hitler was born in 1887. • Adolf Hitler was born in 1892. © 2013 Interaction Insight Consulting, LLC All rights reserved 10 December 5, 2013
  • 11. Human Impact 5: Technology Thinking “This patient brings to mind ” “But is more common” “Think like a clinician” “Think like a statistician” © 2013 Interaction Insight Consulting, LLC All rights reserved 11 December 5, 2013
  • 12. Human Impact 6: Technology Feeling • Secondary Traumatic Stress (STS) “The key to effective management of STS is … early recognition of, and insight into, the strong emotions experienced in the doctor-patient relationship.” - Peter Huggard, 2003 ? © 2013 Interaction Insight Consulting, LLC All rights reserved 12 December 5, 2013
  • 13. Human Impact 7: Technology Doing • Behavior Toward Obese Patients “Primary care physicians … demonstrated less emotional rapport with overweight and obese patients … than with normal weight patients.” - Kimberly Gudzune, et al., 2013 Social psychology Technology © 2013 Interaction Insight Consulting, LLC All rights reserved What would help? Deliver help “just in time” 13 December 5, 2013
  • 14. “What should I take home?” © 2013 Interaction Insight Consulting, LLC All rights reserved 14 December 5, 2013
  • 15. The Best Doctors © 2013 Interaction Insight Consulting, LLC All rights reserved 15 December 5, 2013
  • 16. The Best Business Leaders Shape Tech Design, Choice, Configuration, and Use Positive influence Ease of use © 2013 Interaction Insight Consulting, LLC All rights reserved 16 December 5, 2013
  • 17. “How Can I Get More Effective at Shaping the Human Impact of Tech?” ? © 2013 Interaction Insight Consulting, LLC All rights reserved 17 December 5, 2013 !
  • 18. Contact Me Michael Siepmann, Ph.D. The Tech Design Psychologist™ 303-835-0501 MS@InteractionInsight.com @MSiep Clip art courtesy of OpenClipArt.org © 2013 Interaction Insight Consulting, LLC All rights reserved 18 December 5, 2013