Gamification, behavioural economics and knowledge management - placemat1. © 2013 SmarterKnowledge
SmarterKnowledge
Transfer of knowledge
Content management
Strategy & business case
Communities of practice
Culture & change
KM measures & maturity
KM & learning
KM basics
Collaboration
14%
13%
12%
11%
9%
7%
6%
5%
4%
Gamification, Behavioural Economics
and Knowledge Management
Gamification is the use of
rewards and competition to
drive desired behaviours.
It’s typically integrated into
organisational intranets
and social media systems.
KM
Challenges
Gamification
Behavioural
Economics
KM challenge statistics adapted
from APQC’s analysis of most
frequently asked KM questions to
APQC in 2012.
Answering questions
Content rating
Transfer session
participants
Identification of
incorrect content
Completion of own
expertise profile
Analyse rewards for
strategy refinement
Inter-team interaction
Rewards
Competition
Star
• Reward points, badges
and/or prizes for
demonstrating desired
behaviours
• Provide rewards
relevant to the
behaviours (e.g. inter-
departmental
knowledge sharing
opportunity, or a
meeting with senior
management, for KM
behaviours)
• Rewards can be used
for recognition or as
virtual currency (e.g. to
buy leave or training)
• Special campaigns
target specific goals or
weaknesses
Gamification
in KM
Governance and roles
Enterprise social media
Other
4%
3%
12%
Knowledge contribution
• Leaderboards drive competition and
acknowledge leaders
• Peer leaderboards level the playing
field (by level, role, team)
• Acknowledge immediate and
cumulative achievements
• Use inter-team leaderboards for
teaming
• Reset leaderboards frequently to
renew interest
Behavioural Economics
in KM
Behavioural Economics
combines psychology and
economics to take
advantage of irrational, but
predictable decision making
tendencies.
Conditional Cooperation
Individuals sacrifice their
own interests for the
sake of the greater
good, but only if others
will too
Guilt employees into
contributing by
communicating what
the average employee
has contributed
Nudges
Nudging individuals
towards making
particular choices by
changing the
environment and
information, without
restricting freedom of
choice
Convenience
People do what is easy,
and don’t do what is
difficult
Show real-time
contributions on the
intranet homepage,
and reward first
contributions of the
week
When staff log-on ask
them if there are KM
tasks they need to
complete
Choice Overload
Too many choices
impacts decision quality
Make the most
important knowledge
(e.g. policies and
procedures) the
easiest to find
multiplier