Android Affiliate Mobile Marketing presentation by Michael Martin at Affiliate Summit East 2010 in New York City

1. Affiliate Summit East 2010 Android Affiliate Mobile Marketing Michael Martin PMP Owner, Mobile Martin

6. Why Does Google care about the Mobile Web & Search?

8. Why Should Affiliates Care About Mobile Search?

9. How Does an Affiliate Get Ahead in Mobile Search? <div xmlns:v=&quot;http://rdf.data-vocabulary.org/#&quot; typeof=&quot;v:Person&quot;> <span property=&quot;v:name&quot;>Michael Martin</span> <span rel=&quot;v:address&quot;> <span typeof=&quot;v:Address&quot;> <span property=&quot;v:locality&quot;>San Diego</span> <span property=&quot;v:region&quot;>Ca</span> <span property=&quot;v:postal-code&quot;>92122</span> <span property=&quot;v:country-name&quot;>USA</span> </span> </span> <div rel=&quot;v:geo&quot;> <span typeof=&quot;v:Geo&quot;> <span property=&quot;v:latitude&quot; content=&quot;32.8675&quot; /></span> <span property=&quot;v:longitude&quot; content=&quot;-117.2215&quot; /></span> </span> </div> </div>

10. What is a Mobile User Internet Behavior? According to Opera the bulk of mobile web usage is between 8pm & Midnight

12. Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers

13. How Does an Affiliate Monetize Mobile Efforts? Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google

15. Thank You Michael Martin PMP Twitter: GoogleAndBlog Mobile Marketing Site: http://www.MobileMartin.com/