How to win in a post panda age by michael cropper

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Brief overview about how to win in a post Panda world. For full details see: http://www.michaelcropper.co.uk/2012/02/ultimate-guide-to-the-google-panda-algorithm-821.html

Technology News & Politics

How to win in a post
Panda age
Michael Cropper
http://www.michaelcropper.co.uk
Twitter: @MickCropper
LinkedIn: MichaelCropper86
Google+: Michael Cropper+

1. Fix Technical Issues
 Fix any outstanding errors on your site
 Use Google Webmaster Tools
 Google > Site:www.example.com
 Unlikelyto recover simply by doing this
 Worst case scenario = you now have a
better website

2. Improve User Metrics
 First, find out what people want

 Second, give it to them

3. Identify similar content
 Google webmaster tools!

4. Remove low quality content
 Options:
 Noindex low quality content
 Delete low quality content (and 301 back
to somewhere useful)
 Combine similar content

5. Create high quality content
 Create valuable high quality content your
customers want
 Be the best source of information on the
web
 Add real value!

There is a reason why Ian’s site is ranking #1!

Other Areas
 Engage with your customers
 Increasing social mentions
 Targeting high quality websites for links

Key Points
1. Fix any technical issues
2. Improve user metrics
3. Identify & combine similar content
4. Remove low quality content
5. Create high quality content
 Learn how to tie your shoe laces!

Thanks for listening
Michael Cropper
Catch me online

http://www.michaelcropper.co.uk
Twitter: @MickCropper
LinkedIn: MichaelCropper86
Google+: Michael Cropper+

For more information.......
Blog post: The ultimate guide to the Google Panda algorithm
http://www.michaelcropper.co.uk/2012/02/ultimate-guide-
to-the-google-panda-algorithm-821.html

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How to win in a post panda age by michael cropper

1. How to win in a post Panda age Michael Cropper http://www.michaelcropper.co.uk Twitter: @MickCropper LinkedIn: MichaelCropper86 Google+: Michael Cropper+

2. 1. Fix Technical Issues  Fix any outstanding errors on your site  Use Google Webmaster Tools  Google > Site:www.example.com  Unlikelyto recover simply by doing this  Worst case scenario = you now have a better website

3. 2. Improve User Metrics  First, find out what people want  Second, give it to them

4. 3. Identify similar content  Google webmaster tools!

5. 4. Remove low quality content  Options:  Noindex low quality content  Delete low quality content (and 301 back to somewhere useful)  Combine similar content

6. 5. Create high quality content  Create valuable high quality content your customers want  Be the best source of information on the web  Add real value!

7. Low quality content example

8. Low quality content example

9. High quality content example

10.

11.

12. There is a reason why Ian’s site is ranking #1!

13. Other Areas  Engage with your customers  Increasing social mentions  Targeting high quality websites for links

14. Key Points 1. Fix any technical issues 2. Improve user metrics 3. Identify & combine similar content 4. Remove low quality content 5. Create high quality content  Learn how to tie your shoe laces!

15. Thanks for listening Michael Cropper Catch me online http://www.michaelcropper.co.uk Twitter: @MickCropper LinkedIn: MichaelCropper86 Google+: Michael Cropper+ For more information....... Blog post: The ultimate guide to the Google Panda algorithm http://www.michaelcropper.co.uk/2012/02/ultimate-guide- to-the-google-panda-algorithm-821.html

How to win in a post panda age by michael cropper

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