Hi There. My name is Michael Cowen. Here is what I think: The foundation of all great brands is trust. Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations. This is where all great digital and traditional marketing has to start. So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk. Here’s how I go about it:

1. Digitally empowered customers are disrupting the way you do business.
People now get what they want from each other.
This is redefining how brands need to connect, engage and build equity.
Both in a digital and a traditional world. This is my sweet spot!

2. Hi There.
!
My name is Michael Cowen. Here is
what I think:
!
The foundation of all great brands is
trust.
!
Trust begins when what your brand
say's and does consistently meets or
exceeds your customers expectations.
!
This is where all great digital and
traditional marketing has to start.
!
So if you are looking to move your brand
beyond the digital buzz and build a real,
digital brand that links your brand’s
digital marketing strategies to real
customer buying decisions, let’s talk.
!
Here’s how I go about it:

3. MARKETING!
Execution of the Customer
Experience Expectations
though Digital and
Traditional channels
CUSTOMER EXPERIENCE !
The Experience that is
routed in the brand idea
BRAND
The Idea of Why You Exist
Brand & Customer!
Loyalty
Brand Awareness !
& Equity
Targeted
Customer
Engagement
BRAND
TRUST
A Connected Approach
Designed to build, trust, loyalty, engagement and brand equity

4. Digital Marketing!
!
!
!
!
!
!
!
!
!
!
!
Delivering the right message to the
right person at the right time in the
right context.!
!
Marketing must execute on the
customer experience expectations
as defined by your brand strategy.
This is about creating a converged
digital marketing strategy that
connects and markets through all
the touch points and digital
channels (social media, search,
mobile, display advertising, content
management) to grow your brand
equity.
Digital Customer
Experiences !
!
The new digital context demands
that you create memorable
customer experiences that are
instantly sharable. This is why your
customer experience needs to be
grounded in your brand strategy.
!
This enables you to grow your
brand equity and deliver a branded
customer experience through every
touch point.
!
Brand Strategy and
Digital Branding !
!
!
!
!
!
!
!
!
!
Building brand trust and
relationships over the “buzz and
noise!
!
Digital has made it harder than ever
to stand out and show that you are
different and relevant to your
customer. Most digital strategies
completely ignore the traditional
brand pillars of differentiation and
relevance.
Step 1 Step 2 Step 3

5. So, What Qualifies Me?
Perspective
Transformations
Systems
Digital Advisory DirectorDigital Client Lead Director
Managing Director |
Principal Marketing Consultant
Strategic and
Community Director
Marketing DirectorSenior Brand Manager
Digital Communities, Content
& Social
Digital Media Digital Business
Retail, FMCG, Industrial
Paints
Business Culture, Profiling
& Placements
Brand Personae’s,
Brand Customer Experience
Where I Have Worked

6. And Which Brands Have I helped?

7. What Skills Have I Acquired?
10%$
100%$
Brand$and$Marke-ng$
Strategy$
Customer$Experience$
Strategy$
Content$and$Community$
Building$
Digital$Performance$
Marke-ng$+$Big$Data$$
Digital$Strategy$
Implementa-on$(search,$
social$and$networks)$
Digital$Media$strategy$and$
implementa-on$
Brand$Culture$$

8. And, No! it was not all Beer!!
(All those years ago)

9. !
Let’s Chat
083 288 7355
mjcowen@gmail.com
@michael_cowen