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1. Influence Interactive
Agency Overview - 2012

2. Our formula – for Success
Data-driven + multi-disciplinary talent + focus on Business optimization
Influence Interactive delivers big agency results without the baggage.
No silos and no big overhead, just smart and nimble. Our approach to
digital strategy is data informed. This allows us to deliver inventive
marketing ideas coupled with intelligent approaches to web, mobile,
tablet development, site optimization, and digital marketing.
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3. Data-informed ideas – delivering measurable results
• Independent, full-service digital agency, founded in 1996
• Located in the Philadelphia metropolitan area
• Our approach is data-driven, leveraging onsite and offsite analytics to enable target
audience definition and data informed design
• Depth of team experience across a number of industry verticals including:
• Consumer Packaged Goods
• Pharmaceutical& Healthcare
• Financial Services
• Consumer Electronics
• Automotive
• Airline
• Technology
• e-commerce
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4. Client relationships
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5. Our toolbox
Analytics & Targeting SEO & Business Optimization Content Management
CRM Platforms
Mobile & Tablet
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6. Strategic Planning &
Creative Design Process Overview

7. Digital servicesfromstrategy tooptimization
Marketing Interactive Build Optimization
• Brand development • Creative • SEO
• Strategic planning • User Experience • Site Audits
• Search • Rich Media • Site Side Targeting
• Social • Presentation Layer • A/B and MVT Testing
• Media • Web Development • Measurement Planning
• eCRM • Mobile Development • Analysis & Insights
• Marketing automation • Tablet Development • Platform Consulting
Your Logo

8. Influence Interactive – how we work
Data Distill Enable Perform Optimize
Define Data Sources Synthesize Data Create The Experience Put Into Play Iterate & Refine
• Interviews • Identify Problems • Wireframes & Flow • Collect Data • Content Maintenance
• Business Goals • Identify Opportunities • Design Experience • Analyze Results • Implement Change
• Competitive Analysis • Question Assumptions • Code Development • Cull Insights & Issues • Test Change
• Heuristic Analysis • Generate Insight • Implement Platforms • Review Performance • Collect Feedback
• Usability Testing • Develop Requirements • Configure Measurement • Define Change • Enable New Opportunities
• Behavioral Analysis • Creative & UX Concepts • Test The Ecosystem • New Opportunities
• Audience Sizing • Catalog Content • Refine Based on Testing
• Brand Immersion • Define Measurement • Launch : Iterative or Full
• Baseline Current • Test Case
• Project Plan
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9. Work examples

10. Attends Healthcare Products – consumer and B2B strategy
Challenge
Extend a refreshed brand story to a new B2B site in order to
create business efficiencies, strengthen customer
relationships, and attract new partners and redesign an
existing B2C website to better resonate with the audience
Approach
Conduct user research to develop key messaging, content
imperatives, site features, and prioritization
Create a digital road map to plan overall communication
approach, timeline, and budget
Use a segmentation approach to tailor messaging, tools, and
content to each customer type
Offer interactive features such as a personalized product
selection guide, store/dealer locator, and customizable
marketing materials for dealers to create ongoing brand
interactions
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11. Attends Healthcare Products – consumer and B2B strategy
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12. Fujirebio Diagnostics – communication strategy
www.taketherightpath.com
Landing Page
Animation
www.FDI.com
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13. Fujirebio Diagnostics – Oncology and mobile application
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14. Fujirebio Diagnostics – Oncology site & mobile application
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15. Sanofi-Aventis – portal and website redesign
Challenge
• Define the strategy and redesign the creative/user
experience for an underperforming healthcare portal serving
managed market customers
• Create a value-add experience to engage their primary
customers (intervention strategists within managed care
organizations) and support the relationship between the
customer and account manager
Approach
• Conducted in-depth customer research to inform the user
experience strategy solution aligning Providers, Physicians,
and Patients
• Designed a role-based experience that offers, captures, and
shares customer knowledge, enables a high degree of
engagement with targeted content, leverages technology to
affect behavior change, and supports anywhere/anytime
continuous communication
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16. Sanofi-Aventis – portal and website redesign
Before After
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17. Sanofi-Aventis – portal and website redesign
Before After
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18. Sanofi-Aventis – portal and website redesign
Persona-based UX strategy
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19. Penn Mutual – corporate website, intranet, and sales portal
Challenge
Evolve the internal and external web presence to
incorporate the newly redesigned corporate branding,
identity, positioning, and targeted customer segmentation
Develop a solution utilizing the existing Java based technology
infrastructure solution while designing for a future Content
Management System (CMS) integration
Closely collaborate with the client project management and
technology teams to co-develop the front-end interface and
back-end integration layer and integrate final deliverables
within their environment
Approach
Redesign multiple web properties following branding
and technical guidelines including content and architecture
re-organization, creative design, page template development,
and ongoing multi-phase implementation support
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20. Penn Mutual: corporate website, intranet, and sales portal
Before After
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21. Penn Mutual – corporate website, intranet, and sales portal
Before After
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22. Chubb – thought leadership / social media website
Challenge
Although Chubb continues to be one of the most highly
rated and stable insurance companies in the world, the
global brand is weak outside the U.S. and is somewhat
limited within the U.S. In addition, many consumers would
not initially think of their insurance company as the ideal
conversation partner.
Approach
Create a self sustaining thought leadership community
highlighting how Chubb helps its customers, identify/
cultivate/ activate Chubb fans who will advocate on
Chubb’s behalf, reinforce the global nature of the Chubb
brand both domestically and internationally, and increase
traffic flow to Chubb.com to drive leads.
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23. Chubb –thought leadership / social media website
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24. Chubb – thought leadership / social media website
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25. KCI – business impact model application
Challenge
• Educate clinicians and hospital administrators about the
clinical benefits and cost savings achieved from utilizing
RotoPronetm and Kinetic therapies
Approach
• Arm the field sales group with a customizable presentation
on their laptops/iPad
• Develop a Business Impact Model application leveraging a
robust database of National, State, and Facility-Level data to
calculate financial models in real-time
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26. KCI – business impact model application
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27. Team Credentials

28. Influence Interactive – leadership
Rocco Albano
EVP, Managing Director, Operations
• 17+ years of agency experience
• US Interactive
• Medical Broadcasting Company
• Razorfish
• Prior to joining Influence, led Razorfish’s Global
Solution Consulting team, established global Web
Analytics Practice, and Led dedicated SEO team
• Focus is Search, Analytics & Optimization, and
Technology
• Client Experience
• AT&T, Northwest Airlines, Carnival Cruise Lines, Amway, Nintendo
Europe, Microsoft, Morgan Stanley, Aetna, H&R Block, Mercedes
Benz, Pfizer, Penn Mutual, Attends, Terra Networks, Belk
• Communications, Temple University
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29. Influence Interactive – leadership
Chris Mycek
EVP, Managing Director, Marketing
• 21+ years of clients side & agency experience
• Johnson & Johnson
• Medical Broadcasting Company
• Digitas Health
• Revolution Health & RealAge Media
• imc2
• Prior to joining Influence, led imc2’s NYC &
Philadelphia Offices
• Focus is Strategy, Creative, Client Service,
Marketing
• Former clients
• Pfizer, EMD Serono, Shire, Merck, Amgen, Allergan,
Genentech, GlaxoSmithKline, AstraZeneca, Biogen-Idec,
Millennium, Campbell’s Soup, Sharp USA, Hasbro, MARS,
Samsung, Barilla, Unisys
• BA Economics & Psychology, Middlebury College
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30. Influence Interactive – leadership
Andrew le Blanc
Executive Creative Director
• 20+ years of agency experience
• Animatics Inc.
• CSC
• Framfab Italia
• Digitas Health
• Cadient
• Prior to joining the Influence Team led creative
teams in US, Canada & Europe
• Focus is Creative Strategy, Innovation,
User experience & Client partnering
• Former clients
AstraZeneca, Bayer Germany, Whirlpool, Nike, Ericcson
McCain Foods, Novo Nordisk, Nova Scotia Tourism ,
Alitalia, Fiat, Sears, Ely Lilly, Wind Telecom
• BA Visual Applied Arts, Sheridan College
BA Advertising, U of M, Amherst
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31. Influence Interactive – leadership
Lauren Kane
Account Director
• 10+ years of agency and interactive agency experience
• TSI Visuals
• NDW Communications
• Virtu Interactive
• Prior to joining Influence Interactive, Lauren managed
initiatives for Univest National Bank, Abramson Cancer
Center, BASF, and Metropolitan Washington Council of
Governments (MWCOG)
• Focus is on client service, strategy, and project
management
• Specializes in planning and implementation of web
development, mobile app development, and user
experience strategies.
• Clients
• Attends Healthcare Products, Inspire Pharmaceuticals, Dräger
Medical, Fujirebio Diagnostics, WoltersKluwer, and Penn
Mutual Life Insurance
• BS Marketing, Saint Joseph’s University
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32. Influence Interactive – leadership
Theresa Supinski
Director of Delivery Management
• 9+ years project management & technical consulting experience:
• QVC
• JP Morgan Chase
• KPMG
• MBNA America
• Prior to joining Influence, Theresa managed QVC’s .com
enhancement process as well as all .com capital projects. In
addition, she managed capital projects for JP Morgan Chase and
also served as a Sr. Technical Consultant for KPMG in Orange
County, CA and Philadelphia, PA
• Focus is project methodology, vendor selection & management,
project execution & delivery
• Former Clients:
• Consulting – Synthes, Merck, Genesis Healthcare, Pacific Sunwear,
Volcom, PHH, California Insurance Guarantee Association (CIGA),
Safeguard, Lincoln Financial, Mannington Mille, Alliance Consulting,
WellPoint, Laureate Pharma, Curtis Circulation
• Vendor Management – Limelight, Endeca, Sapient, SunGard,
Electronic Ink
• BS Business (Operations/MIS), University of Delaware
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33. Influence Interactive – leadership
Jenny Baban
Director of Marketing & Media Strategy
• 7+ years of digital marketing experience
• Prior to Influence , Jenny spent 5 years at Razorfish, where
she managed and executed SEO, SEM, Social, PR optimization,
and analytics initiatives for Fortune 500 clients
• Focus is Omniture Site Catalyst, Google Analytics, WebTrends,
Facebook for businesses, Linked In media and numerous SEO
optimization tools.
• Former clients
• Microsoft, Genentech, FedEx, Forest Labs, Genworth Financial,
Lasik Plus, LexisNexis, Papa John's, Safeco, Select Comfort, Shire,
and University of Phoenix.
• BS in Marketing from Rutgers University
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34. Influence Interactive – leadership
Michael Becker
Art Director
• 12+ years of interactive experience
• G2
• Axiom
• Prior to joining Influence, was lead Interactive
Developer for accounts at G2Focus is brand
development, web design & front-end programming,
Flash development, user experience
• Former clients
• Campbell’s Soup, Pace, Electronic Arts, ING, V8
&Cover Girl
• BA Integrative Arts, Penn State University
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35. Influence Interactive – leadership
Mac Morgan
VP of Technical Services
• Mac is the Founder of DmgCtrl Ltd., a software based
consultancy and exclusive technology partnerof Influence
Interactive. DmgCtrl Ltd. employs 13 developers and is
located in Philadelphia.
• Mac has a decade + years of experience in software
development, best practices and methodologies.
• Prior to founding DmgCtrl Ltd., Mac worked for Razorfish
leading teams, which designed and deployed Content
Management Systems, mobile applications, intranets and
consumer facing websites for large corporations, many in
the healthcare space. In addition,
• Mac is a certified scrum master in the agile software
development methodology. He has developed and deployed
numerous enterprise scale web applications and websites.
• Mac graduated from Rensselaer Polytechnic Institute with a
degree in computer science.
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36. Influence Interactive – leadership
Melanie Levy
Director of User Experience
• 15+ years agency experience:
• Viant
• Imc2 Health and Wellness
• Digitas Health
• Grey Healthcare Group
• Focus is experience design (web & mobile UI), information
architecture, user testing, globalization/internationalization.
• Former Clients:
• Pharmaceutical: Eli Lily, Johnson & Johnson,
GlaxoSmithKline, Pfizer, Bristol Myers-Squibb, Novartis,
Merck, AstraZeneca, Proctor & Gamble.
• Non-Pharmaceutical: Eukanuba, Proctor & Gamble, Barilla, Colgate-
Palmolive, Herman Miller, Nokia
• BA (Competitive Arts, French), Washington University, St. Louis
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37. Thank You!
Chris Mycek
EVP, Managing Director, Marketing
chris.mycek@influence-interactive.com
P 267.532.1292 M 488.686.4709
Influence Interactive 5 Walnut Grove Drive, Horsham, PA 19044