10 THINGS ABOUT METRO READERS IN BOSTON

1. 10 THINGS YOU
DIDN’T KNOW
ABOUT METRO
READERS!
BOSTON

2. 1 in 5 are more likely to
practice Yoga / Pilates than the
average Bostonian.
Source: Scarborough Nielsen 2013-14.Boston. Past 12 months
33% are a member of
health / fitness club.

3. 1in 4 buy organic Food
regularly.
Source: Scarborough Nielsen 2013-14. Boston.
48% are more likely to
buy groceries from
Whole foods than the
average Bostonian
weekly !

4. 1 in 4 eat at a quick service
restaurant 10 times or more
per month
Source: Scarborough Nielsen 2013-14. Boston .Past 30 days
82%are more likely than
the average Bostonian !

5. 52% shop at Marshalls,39%
Macy’s and 37% TJ Maxx
Source: Scarborough Nielsen 2013-14. Boston . Past 3 months.

6. 29% eat at coffee house
,25% at steakhouse and 20%
at Asian restaurant
Source: Scarborough Nielsen 2013-14. Boston. Past 30 days.
84% are more likely to visit a sit-
down restaurant 10+ times every
month.

7. 34.5% drink domestic
regular beer
Source: Scarborough Nielsen 2013-14. Boston. Past 30 days.
27% drink imported beer

8. 91% are more likely to use
Taxis than the average
Bostonian!
Source: Scarborough Nielsen 2013-14. Boston

9. 74% are more likely to go to a
Bar or Club than the average
Bostonian.
Source: Scarborough Nielsen 2013-14. Boston
66.5 %of Metro readers are
single !

10. 1 in 4 Metro readers look
for a new job.
Source: Scarborough Nielsen 2013-14. Boston.
66% are more likely to look
for a job than the average
Bostonian!

11. 1 in 5 shop at a Jewelry
store last year
Source: Scarborough Nielsen 2013-14. Bostonian. Past 12 months.
21% are more likely shop at jewelry
than the average Bostonian!