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Social media toolkit guide
1.
YOU.comm @melissahourigan, Digital
Idea Media
2.
3.
4.
What is your
Brand? ?
5.
Write a Personal
Mission Statement
6.
7.
How are you
received?
8.
What are you
saying?
9.
How are you
being heard?
10.
Who do you
follow?
11.
Who follows you?
12.
What do you
care about?
13.
14.
There Are No
Shortage of tools – Focus is Key Conversation Prism by Brian Solis
15.
Where to Begin?
Start searching…..
16.
17.
Twitter – share
what you are doing
18.
Flickr – share
your pictures
19.
YouTube – share
captured moments
20.
iTunes – share
a conversation
21.
Facebook – share
your experiences
22.
Blog – share
your perspective
23.
Digg, StumbleUpon –
share what you found interesting
24.
25.
With more than
200 million active users, Facebook has become a personal, product and corporate branding hub.
26.
27.
How do you
stay relevant?
28.
What do your
friends care about?
29.
How do you
promote your brand?
30.
31.
Maintain your Privacy
32.
33.
Getting Started
34.
Customize your page
35.
Listen… Engage… Participate
36.
Learn From Other’s
Mistakes
37.
38.
HootSuite – manage
multiple profiles, pre-schedule tweets, and measure
39.
CoTweet – multiple
people communicate for corp. accounts
40.
Seesmic – desktop
client, manage Facebook & multiple Twitter accounts
41.
ExecTweets– find executives
on Twitter
42.
WeFollow– directory for
tags like “CEO” and “executive”
43.
44.
45.
You can see
the types of people who are visiting
46.
Secure your vanity
URL
47.
Use keywords
48.
Leverage all of
the applications available
49.
Blog syndication
50.
SlideShare.net
51.
Your headline –
not your current title
52.
Add your LinkedIn
link to all social profiles
53.
Join groups
54.
Participate in groups
55.
Make recommendations
56.
Request recommendations
57.
Update your status
regularly
58.
59.
60.
Link back to
all of your sites
61.
Include hyperlinks
62.
Include methods of
contact
63.
What are you
reading
64.
Where are you
going
65.
66.
Get access to
the mobile apps
67.
Find monitoring tools
that suit you
68.
Don’t GIVE UP!
69.
Love what you
do
70.
Be authentic
71.
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