4. Social Media
★ Content created by people using highly
accessible publishing technologies.
★ At its most basic sense, social media is a shift
in how people discover, read and share news,
information and content.
★ It's the democratization of information,
transforming people from content readers into
publishers.
29. ★ Listen - Identify - Listen - Engage
★ 2 way
★ One master @5fm account + DJ accounts
★ Quick response
★ ALL responded to
★ Not only 5fm content
★ Different tone / attitude / not heavy corp
★ ADD VALUE - “Twadio”
★ Different community - specific approach and new opportunities
30. Social bookmarking
In English:
Websites where you can share
what you’re reading / listening
to / watching / looking at
31.
32.
33. Spread of key info
Social media savvy
Increase online footprint
36. "The greatest problem in
communication is the illusion
that it has been accomplished.”
- George Bernard Shaw
37. Melissa Attree
Social Media Consultant, Brand Strategist
GetOn eMarketing
www.melissaattree.co.za // www.geton.co.za
melattree on twitter
MelissaAttree on delicious
Melissa Attree on Facebook
Melissa Attree on LinkedIn
melattree on skype
MelAttree on FriendFeed
Hinweis der Redaktion
SM is a individual skill / speciality
Bridge the gap
Add value
Take advantage of the variety of content channels
Typical Social Media Map / Plan.
Success requires a combination of these factors.
One shot
Pick your timing
Attention grabbing
‘Spin’ it
Tailormade
Cut through the clutter
One shot
Pick your timing
Attention grabbing
‘Spin’ it
Tailormade
Cut through the clutter