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 Livre	
  Blanc	
  -­‐	
  Prépaiement	
  :	
  cartes	
  et	
  chèques	
  cadeaux	
  à	
  l'heure	
  du	
  digital	
  

M-­‐paiement.fr	
  

	
  

	
  
	
  
	
  

Livre	
  Blanc	
  
Auteur	
  :	
  Mélissa	
  Aldana	
  	
  
Editrice	
  de	
  M-­‐paiement.fr	
  	
  
Janvier	
  2014	
  
	
  

Prépaiement	
  :	
  cartes	
  cadeaux	
  et	
  
chèques	
  déjeuner	
  à	
  l'heure	
  du	
  
digital	
  

	
  
2
1

	
  Livre	
  Blanc	
  –	
  M-­‐paiement.fr	
  

2	
  

Prépaiement	
  :	
  cartes	
  et	
  chèques	
  cadeaux	
  à	
  l'heure	
  du	
  digital	
  
	
  

	
  

	
  
	
  
	
  

Sommaire de l’étude

	
  
 Livre	
  Blanc	
  –	
  M-­‐paiement.fr	
  

Prépaiement	
  :	
  cartes	
  et	
  chèques	
  cadeaux	
  à	
  l'heure	
  du	
  digital	
  
	
  

	
  
	
  
	
  

	
  

	
  

3	
  
2
1

	
  Livre	
  Blanc	
  –	
  M-­‐paiement.fr	
  

Prépaiement	
  :	
  cartes	
  et	
  chèques	
  cadeaux	
  à	
  l'heure	
  du	
  digital	
  
	
  

Le mobile, le nouveau
support pour le prepaid

Crédits photo :
Resto Flash
Le paiement par
l'application Resto
flash s'effectue par
QR code.

	
  

4	
  
2
1

	
  Livre	
  Blanc	
  –	
  M-­‐paiement.fr	
  

5	
  

Prépaiement	
  :	
  cartes	
  et	
  chèques	
  cadeaux	
  à	
  l'heure	
  du	
  digital	
  
	
  

Quels freins possibles à l’adoption de ces
nouveaux moyens de paiement sur mobile?
Sécurité et
personnelles

données

	
  

	
  
	
  

	
  
 Livre	
  Blanc	
  –	
  M-­‐paiement.fr	
  

6	
  

Prépaiement	
  :	
  cartes	
  et	
  chèques	
  cadeaux	
  à	
  l'heure	
  du	
  digital	
  
	
  

technologique et évangélisation	
  

OPEN	
  MINDED	
  

Comprendre le marchand et l'accompagner

	
  
 Livre	
  Blanc	
  –	
  M-­‐paiement.fr	
  

7	
  

Prépaiement	
  :	
  cartes	
  et	
  chèques	
  cadeaux	
  à	
  l'heure	
  du	
  digital	
  
	
  

Livre	
  Blanc	
  
M-­‐paiement.fr	
  
	
  
Contact	
  :	
  edito@m-­‐paiement.fr	
  

Prépaiement	
  :	
  cartes	
  cadeaux	
  
et	
  chèques	
  déjeuner	
  à	
  l'heure	
  
du	
  digital	
  
	
  

	
  	
  

	
  

Sources :
LegiFrance
Business - Les Echos
Frenchweb.fr
Euractiv.fr

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Livre blanc prépaiement - cartes cadeaux et chèques déjeuner à l'heure du digital

  • 1.  Livre  Blanc  -­‐  Prépaiement  :  cartes  et  chèques  cadeaux  à  l'heure  du  digital   M-­‐paiement.fr           Livre  Blanc   Auteur  :  Mélissa  Aldana     Editrice  de  M-­‐paiement.fr     Janvier  2014     Prépaiement  :  cartes  cadeaux  et   chèques  déjeuner  à  l'heure  du   digital    
  • 2. 2 1  Livre  Blanc  –  M-­‐paiement.fr   2   Prépaiement  :  cartes  et  chèques  cadeaux  à  l'heure  du  digital             Sommaire de l’étude  
  • 3.  Livre  Blanc  –  M-­‐paiement.fr   Prépaiement  :  cartes  et  chèques  cadeaux  à  l'heure  du  digital               3  
  • 4. 2 1  Livre  Blanc  –  M-­‐paiement.fr   Prépaiement  :  cartes  et  chèques  cadeaux  à  l'heure  du  digital     Le mobile, le nouveau support pour le prepaid Crédits photo : Resto Flash Le paiement par l'application Resto flash s'effectue par QR code.   4  
  • 5. 2 1  Livre  Blanc  –  M-­‐paiement.fr   5   Prépaiement  :  cartes  et  chèques  cadeaux  à  l'heure  du  digital     Quels freins possibles à l’adoption de ces nouveaux moyens de paiement sur mobile? Sécurité et personnelles données        
  • 6.  Livre  Blanc  –  M-­‐paiement.fr   6   Prépaiement  :  cartes  et  chèques  cadeaux  à  l'heure  du  digital     technologique et évangélisation   OPEN  MINDED   Comprendre le marchand et l'accompagner  
  • 7.  Livre  Blanc  –  M-­‐paiement.fr   7   Prépaiement  :  cartes  et  chèques  cadeaux  à  l'heure  du  digital     Livre  Blanc   M-­‐paiement.fr     Contact  :  edito@m-­‐paiement.fr   Prépaiement  :  cartes  cadeaux   et  chèques  déjeuner  à  l'heure   du  digital           Sources : LegiFrance Business - Les Echos Frenchweb.fr Euractiv.fr