ad:tech London 2010 - 21,22 September - On the floorplans, you will see the dedicated area to Mobile Marketing supported by the Mobile Marketing Association and magazine. This has become “a show within the show“ and has become stronger even this year. It is indeed a must-attend event for mobile marketing specialists. Olympia

1. london : Europe’s leading
digital marketing, media and
advertising event
www.ad-tech.com/london
• ad:tech London is the UK’s
largest dedicated online
marketing conference &
exhibition
• We bring together publishers,
agencies, brands and online
marketing suppliers to
network and do business
• Over 80%* of our audience
make decisions that lead
to the purchase of online
solutions
* taken from independent visitor research
conducted in Oct 2009
2010 EvEnts:
San FranSiSco • new York • London • Singapore • Beijing • Shanghai • TokYo • SYdneY

2. exhibiting at ad:tech
ad:tech London is the place where publishers, agencies,
brand marketers and companies providing online products
and services meet to network and do business.
‘‘
Part of the dmg technology division - currently working with
over 75,000 digital marketing professionals - ad:tech London
is able to draw on over 12 years serving the online space.
Underpinned by the support of key industry bodies like
DMA, BIMA and IAB, media like Revolution and Marketing
Magazine, eMarketer and New Media Age, and even
’’
Year after year, ad:tech London is the place to be. For a global player like us, we see
higher ROI at ad:tech than at any other show.
Director of Marketing & Comms, 24/7 Real Media
Why exhibit?
• Generate new leads: Thousands of companies travel from
all around the world to attend ad:tech. Meet them face-to-
face and make these prospects your new customers.
• Exposure: As Europe’s digital marketing industry
continues to grow, competition among vendors
coverage in National papers, we have a European reach that
increases. Key positioning at ad:tech London places your
targets every marketing decision maker in the industry.
organisation in front of decision makers.
ad:tech London has it all: an exhibition hall full of the
• Connecting with existing clients: In today’s fast-paced
industry’s most important players, a 2-day 120+ speaker
virtual world, it’s never been more important to connect in
conference programme, high profile sponsorship
the real one. Use ad:tech as an opportunity to meet and
opportunities, seminar theatres and network parties. With
entertain existing customers. They will attend the show
over 7,187** visitors attending in 2009, ad:tech London is
and expect to see you there!
the only place to be to do business in 2010.
• Marketing and new product launches: ad:tech has
become more than a marketing conference: it has become
The exhibition hall the central hub of the digital marketing community.
Brands, agencies and publishers rely on ad:tech London Company launches, new product launches, press releases,
to find the best companies to work with, with over 40% general announcements and new initiatives all get more
finding suppliers they would not use, had they not visited exposure and reach through ad:tech London’s targeted
the show***. The exhibition hall itself connects visitors to network of global attendees, partners, sponsors and
all the software, services ad strategies employed in digital associations.
marketing today, including:
• Press coverage and investor visibility: ad:tech events are
a gauge for industry trends, emerging technologies and
• Ad Networks • Publishers industry shifts. Publications and investors make it a priority
to attend.
• Ad Servers • Research
• Affiliates • Rich Media
A balanced eco-system
• Creative Services • Search Engine Marketers Year on year ad:tech delivers an audience of buyers and
• Email Marketing • Search Engine sellers, with a solid ratio of 1:1 buyers to sellers*.
• Media Planning/Buying Optimization
• Metrics/Analytics • Software
• Mobile • Viral Marketing
• Portals
Other† Buy
37% 32%
Sell
31%
*2009 BPA audited visitor figures
**BPA audited visitor figures 2009
*** taken from independent visitor research conducted in Oct 2008 † non-respondees

3. exhibiting at ad:tech
55%* of ad:tech London attendees made this
the only event they attended in 2009
‘‘
* taken from independent visitor research conducted in Oct 2009
’’
A well organised and popular event as always. We were pleased with the quality of attendees and
had several excellent discussions on the stand as well as afterwards.
International Marketing Manager, Bigmouthmedia
ad:tech visitors are qualified marketing practitioners with real
interest in sourcing new ideas and tuning in to the best in
digital marketing innovation.
Why did our visitors come to ad:tech London? Top ten areas of interest to our visitors
2500
n To find new digital
2000
22% marketing products
1500
n To find a supplier of
digital marketing services 1000
51% n To find an alternative 500
27% supplier of digital 0
marketing services
n Social Media n Ad or Media Buying
n Search Engine Marketing n Email services
n Search Engine Optimisation n Mobile Marketing
n Affiliate Marketing n Metrics and Analytics
n Ad Networks / Exchanges
C-Level, Directors and Managers make up 78% of
the audience
Exhibitor feedback:
After a sold-out show in September ’09, we recruited an
33% n Director
independent research agency to get to the bottom of why
n Manager brand marketers, agencies and publishers attend ad:tech
n Executive London. The feedback was clear: ad:tech London is the
35% 18% key event for an audience that have significant budgets to
n C-level
spend.
n Assistant
10% • 56% of ad:tech attendees had responsibility for the
purchasing decisions within their company*
4%
• 73% of ad:tech London visitors came to the event
specifically looking for digital marketing products,
providers and solutions in 2009*
Intended online spend of ad:tech visitors
• 64% of ad:tech London visitors are entering into business
15.0 with new suppliers they met on the exhibition floor in
10.0 2009*
5.0 • Put simply, when our visitors attend ad:tech London
0 they place their trust in our exhibitors to help identify the
n £5 million plus n £250,000 - £999,000 n Less than £99,000 products and services they should invest the estimated
n £100,000 - £249,000 n £1 million - £5 million £1.4bn** of budget they hold collectively*
*2009 independent visitor research
**2008 independent visitor research

4. exhibiting at ad:tech
Over 80%* of the ad:tech audience make
decisions that lead to the purchase of
online solutions
‘‘
*taken from independent visitor research Oct 2009
Decision makers from these companies After four years exhibiting at ad:tech London,
attended ad:tech London we still find it to be the ideal platform for
’’
Title Company solid lead generation, networking with
Marketing Director AKQA
Online Marketing UK BA Holidays
leading brands and strengthening our brand
Global Director, Digital BBC Worldwide profile. The quality and volume of attendees
MD Europe and VP Bebo
Digital Manager Europe/Africa BP Castrol
and exhibitors ensure that ad:tech London
Head of Network Advertising BskyB continues to set itself above the competition.
Marketing Manager BT Director, DirectTrack
EMEA Senior Trading Media Director Cadbury Plc
Buyer/Planner Carat
Company Director Chanel
Advertising Operations Manager Channel4 TV
Marketing Director Cheapflights Ltd The marketing, PR, media, agency and entertainment sectors
Chief Executive Daily Mail And General Trust
are well represented by ad:tech visitors. Our reach extends
Venture Capital Doughty Hanson & Co
Marketing Director Easycar.Com beyond these traditional disciplines, where we see a wide
Ecommerce Manager Emirates Hotels & Resorts range of markets including:
Digital Marketing Manager Energy Saving Trust
Manager, E-Marketing Etihad Airways • Ad Serving • HR/Recruitment
Head of Marketing Euromoney Plc • Aeronautics/Aerospace • Integrated/Network
Head of Affiliates Expedia • Affiliate Marketing • IT/Reseller
Group Internet Director Express Newspapers
VP, Global Online Publishing Fox International Channels • Aggregator/Portal • Manufacturing
Managing Director Friends Reunited Group • Architecture/Building • Marketing & PR
Retail Industry Manager Google /Construction • Media
Traffic Manager Gumtree.com • Automotive • Metrics & Analytics
Marketing Manager Harveys • Broadcasting
Digital Media Marketing Mgr IBM UK Ltd • Mobile Marketing
Managing Director (Digital) Independent News & Media • Communication • Money, Tax & Benefits
Marketing Manager KPMG • Community • Motoring
Affiliate Manager Ladbrokes • Consultancy • Online Publishing
Head of CRM - UK & Ireland L’Oreal Active Cosmetics
• Creative • Outdoor Media
MD Match.com
Chairman Media Corporation Plc • Crime, Justice & Law • PR
Digital Strategist Microsoft • CRM, Database • Publishing
Digital & Direct Channels Manager Microsoft Advertising • Design/Creative
Head of Marketing Mint Group • Research/Survey Provider
/Usability
Customer Relationship Manager New Look • Retail/Wholesale
• Digital
Group Business Development Orange • Rich Media
Digital Commercial Manager Random House • Directory
• Search
Head of Media Tools Royal Mail • E-business/E-commerce
Senior Manager, Internet Tesco Personal Finance • Search Engine Marketing
• Education & Learning
Global Digital Media Manager The Body Shop • Social Media
• Electronics/Electrical
Project Manager The Independent • Telecommunication
Director The Sanctuary Spa Group • Email Services /ISP/ASP
Marketing Manager The Walt Disney Company • Employment • Travel/Transport
Marketing Manager UKTV • Engineering /Tourism/Leisure
Marketing Manager, Unilever Unilever
Shopping Platforms United Internet Media
• Environment & Greener Living • Utilities/Energy
Loyalty Marketing Manager Virgin Holidays • Event Organiser/Venue • Video
Head of Mobile & Online Marketing Vodafone • FMCG • Web Infrastructure Services
Director, Digital Media EMEA Warner Bros. Pictures • Gaming • Webcaster
Global Client Leader WPP
Head of Brand & Marketing Xerox Europe • Government, Citizens & Rights • Young People
Director, Display & Platforms Yahoo! Europe • Healthcare/Pharmaceutical
Head of Brand Communications Yell • Home & Community

5. exhibiting info
london
www.ad-tech.com/london
ad:tech London is supported by a comprehensive and extensive
marketing campaign, endorsed and driven by key media and industry
contacts including:
Leading publications:
‘‘Frankly, for a start-up like ours there
is no better place than ad:tech to
make the industry aware of your
new existence. This will bring you to
’’
the next level. I am extremely glad
®
of the effect that the show had on
our venture and of course, this also
made it a no-brainer to confirm our
attendance in 2010.
Giuseppe D’Antonio, Director,
Industry associations: Simply Advertising
Booth information
• Whether you just need the space, you want us to build the booth for you or you need to go that extra mile to get
ahead of the competition, we can help every step of the way.
• We have turnkey solutions for overseas exhibitors* or companies who just want to turn up and exhibit!
Seminar theatres
• 30 minute presentations available at the exhibition seminar theatres
• Provide the perfect platform to demonstrate a case study, research,
product launch or expertise to an audience of engaged marketers
For a package tailored to your marketing objectives,
talk to us today:
Ask
about the
internation
a
discount! l
Anthony Hull Melanie Somers Adam Sangster
Event Manager Senior Sales Executive Sponsorship Sales
+44 (0)20 3180 6515 +44 (0)20 3180 6519 +44 (0)20 3180 6518
anthonyhull@dmgworldmedia.com melaniesomers@dmgworldmedia.com adamsangster@dmgworldmedia.com