1. Melanie Landano | 67 Highwood Ave., Tenafly NJ 07670 | 917-855-4890 | mlandano@yahoo.com
Melanie Landano
67 Highwood Avenue, Tenafly NJ 07670
Business Development & Project Management
! Operations Director for 5 Grand Openings using specific marketing strategies
including street teams, print ads, radio promotions, in club sales events.
! Corporate Marketing Strategy development and oversight of all local marketing
strategies for 46 retail club locations in the NYC metro area.
! Developed and Maintained brand awareness, community engagement, ongoing
radio and print-ad marketing campaigns as well as strategies and content for
event and promotions and rollouts including client and corporate events.
! Public Relations assistant for multiple ongoing in-club events and promotions
including the production of NBC's The Apprentice.
! International Liaison and coordinator of multi-day events, scheduling and
training for over 80 international clients and corporate management staff.
Awards & Recognition
Walt Disney World Company:
- Lifetime Achievement Award
- Leadership Training Program
- Partners in Excellence
Bally Total Fitness Corporation:
- Elite Performer Award
Certifications:
- NASM, CPT Certified Trainer
- Real Ryder Cycling Instructor
Best Workshop Award:
- How to Find Good Employees
College of Staten Island:
- Vice Pres. Communication Club
Professional Experience
Consultant: Marketing & Special Events Manager 07/2009 – Present
• Organizational Support: Integrated multiple corporate divisions in creating and implementing new marketing tools.
• Site Inspection: Routine management & implementation of ongoing retail site inspections for operational compliance.
• Program Development: Creation of internal and external customer service programs for employees and guests.
• Training Development: Conducted on-site customer service training programs for both the staff and management.
• Marketing Programs: Managed local marketing revenue and new-member sales drives including print & media buys.
• Event Management: Created special events including corporate meetings, fundraisers and local charity events.
Bally Total Fitness Corporation: Marketing Director 2003 – 07/2009
• Event Campaigns: Created multiple in-club events incorporating health, wellness, diet exercise and nutrition.
• Training Initiative Development: Worked to develop health & wellness trainings with Group Exercise Department.
• Strategic Partnership: Developed guerilla marketing & strategic partnerships with NY Knicks, Liberty & Rangers.
• Revenue Retention: Created revenue increase programs with local communities and in-club event promotions.
• Marketing Support: Brand awareness campaigns to drive new revenue through retail and membership growth.
• Creative Development: Of in-club promotions, print ads, local radio buys, Internet promotion & celebrity events.
• Corporate Marketing: Assisted on all national & local television commercials through inception to production.
Bally Total Fitness Corporation: Customer Service Supervisor 2000 – 2003
• Training Program Development: Created & implemented a new on-site customer service training program for NYC.
• Handbook Development: Produced the Front Desk Handbook and In-Training Ribbons for new recruits.
• Survey Conduction: Measured guest satisfaction with in-club surveys & focus groups to enhance guest experience.
• Inspection Programs: Ensuring 100% guest satisfaction with cleanliness, uniform policies and secret shopping.
• Event Operations: Created & ran marketing strategies using radio, street teams & print ads to meet club sales goals.
Walt Disney World, EPCOT: Signature Event Coordinator 1998 – 2000
• Signature Event Coordinator: Including EPCOT Food & Wine Festivals, EPCOT First and EPCOT Garden Festival.
• International Coordinator: Scheduling of 80+ International associates for on-site training, events & guest services.
• Training Facilitator: Walt Disney World values and traditions guest services & guest satisfaction instructor.
• Public Relation Assist: For all EPCOT Millennium Celebrations including press events, commercials and parades.

2. Melanie Landano | 67 Highwood Ave., Tenafly NJ 07670 | 917-855-4890 | mlandano@yahoo.com
Melanie Landano
67 Highwood Avenue, Tenafly NJ 07670
International Ambassadorship
Walt Disney World, EPCOT Center: 1998 – 2000
• International Liaison: Between Disney Corporate Management and 87 international associates from 16 nations.
• Training Program Assistant: Related to teaching and implementation of guest relations and guest associates.
• Event Coordinator: EPCOT Family Day, Cultural School Visits, One-on-One Guest Interactions and VIP Tours.
• Corporate Presenter: Planned & conducted 6-hr presentation for 87 international associates & Disney Management.
Marketing & Event Related Skills
Social Media Marketing
Event Management
Street Team Management
Radio Promotions
Marketing Campaigns
Team Building & Group Training
Media & Press Relations
Print & Internet Ad Campaigns
Corporate Meeting Coordinator
Creative Writing & Communication
Fundraising Strategies
Community Event Engagement
Fitness Expert Special Skills & Training
[NASM, CPT Health, Fitness & Weight Loss Expert]
• Personal Trainer: Management and facilitation of ongoing one-on-one personal training for over 20 clients per week.
• Fitness Training: Create individualized diet and exercise, nutrition, and stress management programs.
• Goal Setting: Establish effective fitness/wellness plans customized for each client’s optimum goal achievement.
• Fitness Advisory: Routinely provide detailed and accurate up to date information for fitness and well-being.
• Fitness Instructor:
• Develop and implement ongoing customized health and fitness classes for teens, seniors and adults.
• Counsel clients with additional workout plans, nutritional information and various weight loss programs.
• Work as a motivational coach for groups on ongoing basis through duration of class and long-term programs.
On-Air & Hosting Training Experience:
Actors Connection:
• TV Hosting / QVC Sales Hosting
Patricia Stark:
• Hosting, Teleprompter/Ear Prompter
• Advanced Television Hosting (NYC)
Marki Costello:
• Hosting Boot-Camp
Barry Shapiro:
• Commercial Improvisation Class
• Commercial Training Class
Spokesperson for the following media outlets:
Bally Total Fitness:
• National Spokesperson for weight loss of 100lbs
• National Website Success Feature Story
• National Commercial
Fox Good Day NY:
• Exercise & Fitness Segment
ABC's The View:
• Exercise and Weight Loss Segment
NBC's TODAY Show:
• "Joy Fit Club" Member
OPRAH Winfrey Show:
• 100lb Weight Loss Episode
Education
College of Staten Island:
BS – Corporate Communications
• Elected Vice President of Communications Club
The American University of Rome:
International Study Abroad Program (1year)
• Tuition Scholarship Recipient