#sbIMPACT How to Use Twitter for Business
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Use Twitter to grow your business. Here are some tips which then led into a live demo in Social Brilliance IMPACT! Learn more at www.SocialBrillianceIMPACT.com
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#sbIMPACT How to Use Twitter for Business
- 1. #sbIMPACT Social Brilliance IMPACT! L E T ’ S TA L K A BOU T TWI T T E R .
- 3. Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli
- 4. Agenda & “Web-keeping” ● Content. Content. Content. ● Hashtags and Keywords – and how to use them. ● Posting ideas. ● Live Twitter demonstration ● Your homework… @ReadySetGrow @MelDepaoli #sbIMPACT
- 5. Who uses Twitter? ● 90% of Internet users do not use Twitter, but 8% of Americans get their news from it. ● 29% of off-line sales are attributed to promoted tweets. ● People who follow a brand are 72% more likely to purchase a product from that brand. ● Wall Street estimates that the value of each Twitter user is $118. ● User interaction with brands: 55% is positive. 20% is negative. ● 40% of Twitter users do not tweet, but they watch other people tweet. Articles for your reference: ● By the Numbers: Amazing Twitter Statistics, by Digital Marketing Ramblings. ● Twitter Statistics, by Statistic Brain.
- 7. Twitter Best Practices… ● Use keyword based hashtags. ● Ride a trend, only when appropriate. ● Follow people back. ● Don’t just broadcast. ● Create and participate in conversations. ● Best time to post: 1-3 pm. Worst time to post: 8 pm-9 am. @ReadySetGrow @MelDepaoli #sbIMPACT
- 8. Tips and Tricks for your Tweets! ● Who should you follow ● How to get people to follow YOU! ● How to search ● How to listen ● Hashtags! ● Creating lists @ReadySetGrow @MelDepaoli #sbIMPACT
- 11. What are YOUR next steps? ● Make sure your profile is filled out completely ● Do a hashtag search for YOUR expertise ● Create 2 new lists ● Find 20 new people to follow ● Tweet about how amazing #sbIMPACT is As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also encouraged to provide feedback and to ask questions of others in the group. @ReadySetGrow @MelDepaoli #sbIMPACT
Editor's Notes
- Tracey: You know, if I had a dollar for every time I heard someone say, “I just don’t get Twitter.” Mel: We would be wealthy? Tracey: Absolutely! In fact, if you go to Google and type in, “I just don’t get…” Twitter actually shows up in the drop down box. Mel: I hope that makes you all feel better. If any of you are in the position that you are feeling the same way, today’s webinar will be a great help!
- Tracey—Agenda: In the past two weeks, we hope you’ve had a chance to decide what platforms you are going to focus on and now you may be wondering more about what to say and how to say it. That is going to be the focus of this webinar today. Many will tell you that great content is the key to a fantastic Social Media presence, but what is it and how do you make that happen? Mel—Web-keeping
- Here are the links to the articles. By the Numbers: Amazing Twitter Statistics, by Digital Marketing Ramblings. http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/3/#.U55DZbFGaEs Twitter Statistics, by Statistic Brain. http://statisticbrain.com/twitter-statistics/ MEL:
- The big three and who they attract. Why are their two year olds on social media??? Mel:
- Tracey:
- Tracey
- Tracey – 10 minute live demo Live Twitter demonstration Very basic overview – what are you looking at on the screen How to find people to follow Using hashtags Creating lists
- Reminder: If you have questions, please put them in the Facebook group.