This document provides information about three films - The Constant Gardener, Se7en, and Elephant - that inspired a pitch for a new film. It summarizes the budgets of the three films, which ranged from $3 million for Elephant to $30 million for Se7en. It also notes that the target audience for all three inspirational thriller films is generally young adults aged 16-25. Finally, it overviews the standard distribution and marketing processes that films typically follow, such as trailers, posters, online marketing, and interviews.
13. Who was their target audience Research generally shows that the most people who enjoy Thrillers are young adults (16-25) Therefore we can safely assume that this age group is the target audience for all three of our inspirational films.
14. How did they distribute their film Films usually have a standardised distribution process: as shown:
15. How were the films marketed Again, most films follow a standardised marketing procedure. This may include: Trailers – Found on internet and shown before a movie showing. Film Posters – usually shows the cast of the film with the title.
16. How were the films marketed -continued- Standees – Paperboard life-size cut-outs of figures from the film Viral Marketing – trailers on movie-orientated websites Print – Adverts in magazine and newspapers Interviews – Actors, directors and producers may be interviewed
VOD – Video on DemandThe process refers to standardised procedure. There are other distribution methods such as Straight to video and simultaneous release.
Viral marketing – can also include updates on production (I.E twitter, facebook)