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ECONOMY,
POLITICS & APIs
TRUST IN THE API ECONOMY
ABOUT ME
Mehdi Medjaoui
@Webshell_ webshell.
io
@api500 api500.
com
{"apis": "the joy"} apijoy.tumblr.
com
IN
T
E
R
N
E
T
CONTENT
1990'
USERS
???
2000'
2010'
MOBILE THE
FUTURE OF
SOFTWARE !
Last year...
Apps power mobile.
APIs power Apps.
Apps power mobile.
FUTURE OF SOFTWARE
2005
FUTURE OF SOFTWARE
Google Maps
Facebook
Twitter
2005 2010
FUTURE OF SOFTWARE
Google Maps
Facebook
Twitter
2005 2010 2015
Klout (raised $40M)
Facebook
Twitter
Linkedin
Foursquare
Instagram
Tumblr
Blogger
SCORE
2 trendy APIs driven product in 2013
Siri or Google now
Movie Theater
Google Maps
Weatherbug
Twitter
Citysearch
Wolphram alpha
Eventful
Yelp
Opentable
Alchemy
Nuance
50APIs
SRI AI
IN
T
E
R
N
E
T
CONTENT
1990'
USERS
MOBILE
2000'
2010'
IN
T
E
R
N
E
T
CONTENT
1990'
USERS
MOBILE
2000'
2010'
CONTENT
1990'
USERS
APIs
2000'
2010'
IN
T
E
R
N
E
T
Open API economy is coming!
API
Classical products distribution
Web service distributed via an API
issuefor all API platforms
BIG
20TH CENTURY SUPPLY CHAIN
21TH CENTURY SUPPLY CHAIN
WHAT'S TRUST?
?
?
?
Long time to build...
TRUST IN
BUSINESS?
GIVE ME
WHAT YOU
PROMISED
AND I'LL
TRUST THE
ECOSYSTEM
This is why
we call
credit credit
NATIONAL
DEBT
COMPANIES
PEOPLE
TRUST
WE NEEDED TO
NOT TO
REINVENT
THE WHEEL
AND PROMOTED
SUPPLY CHAIN
MANAGEMENT
21TH CENTURY SUPPLY CHAIN
TRUST IN
BUSINESS 2.0?
TRUST IS THAT I'M SURE
THAT WHAT YOU YOU
PROMISE ME TO DELIVER
YOU'LL GIVE ME
~50
APIs
WE NEED TO
NOT TO
REINVENT
THE WHEEL
AND PROMOTE
data and services
SUPPLY CHAIN
MANAGEMENT
What are the
threats on the
open API
economy?
What is open?
● Access
What is open?
● Access
● Transparency
What is open?
● Access
● Transparency
● Freedom and reusability
What is open?
● Access
● Transparency
● Freedom and reusability
● Neutrality
Openness is
based on
Trust
API CHANGES
STABILITY
EVOLUTION
Few examples
Salesforce
Facebook
Face.com, simplegeo
API Strategy
&ToS
API Terms of
Service?
Didn't Read!
API NEUTRALITY
NET NEUTRALITY
● Absolute non discrimination to 3rd-party
● Limited discrimination without tiering
● First-come First-served
OPEN API NEUTRALITY
● Absolute non discrimination to 3rd-party
● Limited discrimination without tiering
● First-come First-served
COPYRIGHT
Not Copyrightable :
Lists
Copyrightable : custom
creation
API design?
Oracle Vs Google
case
THREATS RESUME
Maintenance & delivery
Terms of service & Neutrality
Copyright
Finally, how to give
trust to developers?
OPEN API PYRAMID OF NEEDS
Basic Access
OPEN API PYRAMID OF NEEDS
Consistency
Basic Access
OPEN API PYRAMID OF NEEDS
Design
Consistency
Basic Access
OPEN API PYRAMID OF NEEDS
Policy
Design
Consistency
Basic Access
OPEN API PYRAMID OF NEEDS
Policy
Design
Consistency
Basic Access
Confidence
OPEN API PYRAMID OF NEEDS
Policy
Design
Consistency
Neutrality
Basic Access
Confidence
OPEN API PYRAMID OF NEEDS
Policy
Design
Consistency
Neutrality
Basic Access
Confidence
TRUST
THE SOLUTION
API RATING
CRITERIAS
API Design and
documentation
Trust in the
company
API team
involvement
API
ecosystem
API
Policy
Trust in the company
● Business
● API driven/oriented
● Developer policy
● Financial results
API Design and documentation
● Protocol
● Data
● Documentation
● SDK
● Console examples
● Versioning
API team involvement
● Support
● Forum
● Blogging & comm
● Time response
● Roadmap
API ecosystem
● Applications running
● Status history
● Partnerships
● Customers
● Stability
API Policy
● Terms and conditions
● Business model
● Pricing
● Freemium
● Neutrality
API rating criterias
API Rating Agency
(soon on api500.com)
Does APIs are becoming the
new software patents?
opening the knowledge of
your invention.
juridical and commercial
monopoly in a market field
based on technology
in exchange of
Patents provide
juridical and commercial
monopoly in a market field
based on a data or service
in exchange of
Open APIs provide
opening the access of your
asset (data or service)
WHY OPEN?
THANKS!
Mehdi Medjaoui
@webshell_
m.medjaoui@webshell.io

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Politics and API economy : How to enhance Trust for a programmable web?