The document summarizes the student's use of conventions in their music video project. It discusses how they researched conventions of girl bands and incorporated elements like establishing shots, split screens, and performance scenes. Their video included intertextual references and quick cuts matched to the beat of the song. Feedback indicated audiences wanted more fast editing and "mise-en-scene." New media like blogs, YouTube, PowerPoint, and Final Cut Pro were used for research, planning, construction and evaluation.

1. Evaluation
Megan Ellis

2. In what ways does your media product use, develop or challenge forms and conventions of real
media products?
• For our project we all researched the codes and
conventions of girl bands. I researched pop/rock
genre bands that used different styles of editing and
shots such as split screening and establishing shots of
the group. I also noticed a narrative for most videos
with a relationship on visuals and the lyrics from the
song.
• In our music video we decided to add an intertextual
reference with the Guns and Roses top. As our band
was partly influenced but the edgy rock look.
• For performance wise girl band music video rarely
have live performances as part of their video but have
the band members sing the lyrics in the video
normally in a part of the video. We used this in our
video to break up the narrative and keep the
relationship of the song and visuals together.

3. I was able to create a relationship with the music and
visuals by editing quick shots to match the music with
the main beat in the song.
We kept the relationship of lyrics and visuals as well.
For example the images to the left are screen shots of
when we have a relationship between the too. The
middle is when the song says “Rough neck all around”
and the top and bottom are when they are singing
within the narrative plot.
The split screen which I edited myself shows all four
band members and are staggered to the appear of the
screen on by one. In recent videos split screening has
become more of a popular effect used within videos
like in Lady Gaga’s music video Telephone.
I decided to link both the idea of an establishing shot of
the group with split screening and have them together
and repeat it on high points of the video. I thought this
would be a good way to make the audience remember
the band with a twist on the establishing shot making
the video more interesting to watch.

4. • The right picture is the establishing shot of
the group. The photo on the left is used on a
certain part of music to again keep the
attention of the audience.
Here are shots we
used in the video of
the band together
singing and a long
shot of the band
walking forward
which is repeatedly
used in the video.

5. The range of shots we used

6. 2. How effective is the combination of your main product and ancillary texts?
Having thought about the music video
I thought the presentation of my
Digipak and poster must reflect the
band as a whole. I decided to use the
theme colours from the video
red, white and black in both products
I made. The video contains hidden
references to our band such as the
rose at the beginning falling to the
ground and having a red rose air
fresheners hanging from the mirror in
the car with be a perfect reference to
carry on within my products. Besides
the fact the roses is part of the bands
name.

7. • My Poster and Digipak are themed in the colours of red white and red like the music video. I also made the
roses a main feature in both products. I kept the codes and conventions of a girl band by having them all on the
front cover together on the Digipak and having different images linking them all together. I also included the
record label for our product SONY BMG and the copyright part plus the logos and website addresses which are
all elements needed on the Digipak to give the audience details on the band.
• My Digipak is a six sided piece with the top part flipped so if it were folded it would make an actual Digipak. I
made more song names that to me fitted in with the whole image and style of the band, dark and edgy but still
having that sexy girl band look. I used roses as a border on three of my panels to link in with the names and kept
to the theme colours we had chosen for the band. I wanted to also have a panel where each band member was
in black and white with a red splatter as the background. This makes a contrast to the front cover as that is light
and fresh looking with this bottom left panel is more dark and mysterious.

8. • In the poster I thought it would be a
good idea to have a picture of the
album cover on the poster so
audiences would establish it the
same album. I also decided to have
the song to our music video
‘Scandalous’ as the Albums name.
Simply because it would be the
products first release song off the
album and to prompt audiences to
buy the rest of the album.
• It keeping in touch with the Digipak
and poster I carried on the roses idea
and having it as a main feature for
my poster. I used the images I edited
as well because they were black and
white, again staying the theme. The
date I have choosen is also
valentines days so having red as a
dominant colour on the poster
would attract audiences in because
of Valentines Day.
• I also made sure the record
label, stores and websites were
added at the bottom as they are key
element to have on a album release
poster.

9. What have you learnt from audiences
feedback?
We asked for feedback using several social sites and using Youtube. We were given positive feedback
and advice of how to improve the video further which we took on board when going back over the
video.
Our first round of feedback in class
helped us to get another point of view
of what they like and dislike about the
video as our target audience is on our
age range so knowing what they didn’t
like about the video really helped us to
change the video in order to keep the
target audience. They liked the fast
editing and wanted to see more of it
in the video and the “Mise-en-scene”
too.

10. How did you use new media technology in the
construction, research and planning and evaluation stages?
When researching and planning I used Blogger to document all the research I found
and made posts of any planning for the video we did. I used several extra programs
such as power points and Prezi to making my blog more interesting and appealing to
views to look at. You Tube has been a key part to our research and to find examples
of how we would like our video to be styled like or use certain effects from a music
video have been screen shot and put on my blog for examples.
When constructing our video product
we used a flip camera to record and
Final Cut Pro on the Macs to edit.
Using this program we were able to
create many more effects like the
green screen and split screen. We
also wanted to develop our video
further by adding lyrics on the screen
into our video but it would have been
all to much with the quick cut editing
possibly making the video look messy
instead we decided to stay with what
we had.For my Digipak and Poster I
used Photoshop elements.

11. • When we added editing the video on the green screen part we researched
other music video which had a crime board part.
• Using new media technology we were able to create this effect using Final
Cut Pro.
When evaluating all the work
the we did to get the best
response back of the video was
by using Facebook. However
we uploaded the video onto
Youtube by converting it into a
Quick time movie. Then also
twitting the video to one of
band members of the ‘Mis-
Teeq” who sung the song
originally.