LinkedIn is a professional networking platform with over 60 million members that allows users to connect with colleagues, alumni, and potential contacts. The document outlines ways to maximize your LinkedIn profile such as filling it out completely, adding a photo, customizing your public profile URL, using applications to share interests, and joining relevant groups to build your professional network and brand yourself for career opportunities. It also recommends optimizing your profile for online searches and job applications.

1. Maximize Your LinkedIn Potential 2010 Congress on Healthcare Leadership, March 22-25 Hyatt Regency Chicago

2. So What is LinkedIn? Online professional network with more than 60 million members Platform for connecting with friends, alums, colleagues, and potential new contacts Medium for asking questions and sharing ideas and resources through Groups Recruitment and job search tool American College of Healthcare Executives 2

3. So What Can LinkedIn Do For Me? Provide an un-intrusive way to network with new people Allow you an opportunity to brand yourself Give you a forum for connecting with others to help you excel in your current job Help you take the next step in your career path American College of Healthcare Executives 3

4. First Step – Developing a Profile Fill out your profile completely Add a photo. This allows others to recognize you and feel like they’re making a true connection Reorder your profile so your most important details are displayed the highest Establish yourself as a brand: Set up a unique URL (linkedin.com/in/yourfullname) American College of Healthcare Executives 4

5. More Profile Details to Set Yourself Apart Tweak your Summary and Specialties with keywords to be found in searches Use the Applications feature to share books you’re currently reading or presentations you’ve given Take your recommendations seriously Put your LinkedIn URL on your resume American College of Healthcare Executives 5

6. Join a Group to Start Building Your Network Search the Groups field for universities, associations, industry groups and more Display the logos on your profile Don’t just join – be an active participant Use the Discussions and News tabs to gain valuable feedback Become a leader in your field – start your own group American College of Healthcare Executives 6

7. The LinkedIn Job Search Think of your profile as your resume Optimize your LinkedIn Profile keywords Brand yourself for the job you want, not the job you have The right recommendations help Make connections with those who can help you reach your career goals American College of Healthcare Executives 7

8. Join ACHE’s Official Group on LinkedIn More than 3,300 healthcare management professionals are members A members-only benefit to guarantee quality interaction and contacts Start discussions on topics that are currently affecting your job or organization American College of Healthcare Executives 8

9. Never Underestimate the Power of Social Media! American College of Healthcare Executives 9 Any questions?