4. Facebook
800 million users
People on Facebook
1 More than 800 million active users
2 More than 50% of our active users log on to Facebook in any given day
3 Average user has 130 friends
Activity on Facebook
1 More than 900 million objects that people interact with (pages, groups, events and community pages)
2 Average user is connected to 80 community pages, groups and events
3 On average, more than 250 million photos are uploaded per day
Global Reach
1 More than 70 languages available on the site
2 More than 75% of users are outside of the United States
3 Over 300,000 users helped translate the site through the translations application
Platform
1 On average, people on Facebook install apps more than 20 million times every day
2 Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites
3 More than 7 million apps and websites are integrated with Facebook
Mobile
1 More than 350 million active users currently access Facebook through their mobile devices
5. LinkedIn
Worldwide Membership
120 million users
• 120m+ professionals around the world as of August 4, 2011
• 26m+ members in Europe
• 6m+ members in the UK
• 2m+ members in France
• 2m+ members in the Netherlands
• 2m+ members in Italy
• 2m+ members in the DACH region (Germany, Austria and Switzerland)
• 1m+ members in Spain
• 1m+ members in Belgium
• 12m+ members in India
• 4m+ members in Canada
• 4m+ members in Brazil
• 2m+ members in Australia
• As of June 30, 2011 (the end of the second quarter), LinkedIn counts more than 6.5 million students and 9 million recent college graduates* around the
world as members (*LinkedIn defines recent graduates as members who graduated between 2008 and 2011)
LinkedIn and Business
• As of June 30, 2011 (the end of the second quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring
solutions are used by 75 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company Pages.
• LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
• Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals.
6. Twitter
over 200 million users
Twitter reached 1 billion tweets in 3 years, 2 months and 1 day. Now Twitter users send 1 billion
tweets per week.
1 One year ago, users sent an average of 50 million tweets per day. Today, that average is 140 million.
And the number is growing: There were 177 million tweets sent out last Friday on March 11, 2011.
2 At the start of this year, Twitter users in Japan set the tweets per second record at 6,939 tweets per
second, 4 seconds after midnight in Japan on New Year’s Day.
3 The average number of accounts created per day is 460,000. Over half a million (572,000) accounts
were created this past Saturday, March 12, 2011.
4 There has been a 182% increase in Twitter mobile users this past year.
5 And of course, Twitter itself has grown from 8 employees in January 2008 to 400 employees today.
