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25 Keys To Sales & Marketing

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Saurabh Aggarwal
Saurabh Aggarwal

This is the visual representation of the pocket MBA from New York Times. This power point presentation carries the mention & description of first 5 keys for marketing. Though small, but these slides contain a meticulous flow of information and provides extensive knowledge in the field.

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Key – 1 The need to understand the complexity of marketing!
2 questions come to the fore-front ,[object Object],[object Object]
What is marketing? ,[object Object],[object Object],[object Object]
Difference between marketing & sales…. ,[object Object],[object Object],[object Object],[object Object]
Hence… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process of marketing & marketing strategy are integrated & hence complex. It essentially involves 2 distinct components - ,[object Object],[object Object],[object Object],[object Object]
Pre requisite for an effective marketing strategy. ,[object Object],[object Object]
Key – 2 ( Positioning ) Why is it important to develop the marketing strategy? ,[object Object],[object Object]
USP (Unique selling proposition) ,[object Object],[object Object],[object Object],[object Object]
USP ??? ,[object Object],[object Object]
Challenges in using USP for positioning - ,[object Object],[object Object]
Conveying USP through a slogan… (1 sentence that says it all) ,[object Object],[object Object],[object Object],[object Object]
Key – 3 ( Why the job of a marketing manager is a key to the success of the firm?) ,[object Object],[object Object],[object Object],[object Object]
Q – What does the marketing manager do? ,[object Object],[object Object],[object Object]
Key – 4 (Understanding why the knowledge of market environment contributes to the company’s success.) ,[object Object],[object Object],[object Object],Market environment Marketing mix or 4Ps Target customer
Types of market environments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key – 5 Managing demand states ,[object Object],[object Object],[object Object],[object Object]
5 different demand states in which imbalance between demand & supply is evident . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No demand situation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Negative demand situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Faltering demand situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Irregular demand situation ,[object Object],[object Object],[object Object],[object Object]
Latent demand situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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25 Keys To Sales & Marketing

  • 1. Key – 1 The need to understand the complexity of marketing!
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