Fashion Bloggers need to constantly refresh their social media to stay interesting and relevant. This presentation will provide 8 quick ways to ensure your methodology remains up to date and in line with current industry trends.
2. WHAT WILL WE COVER?
2014 Predictions
8 Tips & Tricks
3. 2014 PREDICTIONS
1. Brands will stop relying on “Influencers”
2. Twitter advertising will open new avenues to those working on a
budget
3. SnapChat will reveal its commercial model
4. Micro-video campaigns will grow in importance
5. Multi-voice blogs will become more prevalent
6. Social media and television will become inseparable in marketing
and advertising
4. TIP 1- HAVE AN EDITORIAL CALENDAR
1. WordPress editorial calendars
2. Keep it simple with Excel
5. TIP 2- USE DATA
• Ask Questions
• Examine what works and what doesn’t
• What time of the day should you be tweeting?
• When are your audience awake?
• How do their Twitter habits change throughout the day?
• Examine your competitors
• Monitor the Web
7. TIP 4- USE YOUR ASSETS
• Social media should incorporate all media types
• Changes to Twitter in December made imagery more important
• Don’t be afraid to experiment with new platforms- imitate big brands
• Snapchat, Vine and Instagram video are three of the fastest growing
media types
8. EXAMPLES
Vine
Can be used like trailers for blog posts
Excellent way to reinforce your style and
personality
You can crowd-source video content for
your brand
Snapchat
Snap Stories are a great way to keep
your work in the mind of your followers
Especially good for behind the scenes
content
Gives the feeling of intimacy
12. TIP 8- THE CHEAT SHEET
Hashtag
Details
Hashtag
#Bbloggers
Wed & Sun 8-9pm
#Fashion
#Fbloggers
Mon & Thurs 8-9pm
#StreetStyle
#FashionUnfold
2nd Tuesday every
month 6pm
#Shoes
#StyleChat
Weds 8pm
#Accessories
#beautychat
Fridays 7pm
#Outfit
#OOTD
Outfit Of The Day
#Clothes
#WIWT
What I Wore Today
#Model
Hinweis der Redaktion
Malcolm Gladwell’s “Tipping Point”. Jonah Berger is currently the leading academic on this topic and dismisses the effectiveness of influencers. Google updates- have they changed a brand’s focus?Test with self-serve ads show £70 can get 20,000 impressions and great engagement rates. Use when collaborating with brands. 4.
AdvantagesAllows you to stay currentSchedule guest bloggersConsistency of publishing is reassuring to followers Social integration- compose tweets in advance
What social media tools are they currently using? Do they look at analytics?Followerwonk analysis of their followers- work through one example.https://www.diigo.com/