Advertising with online influencers may seem like the best option for your ecommerce company, but how do you actually start a campaign? This presentation explains how to create an online influencer campaign step by step.

1. How to Start an
Online Influencer Campaign
Influencer Marketing Made Easy
Created by @Mediakix The Influencer Agency www.mediakix.com

2. So you've heard the hype
about
Influencer Marketing

3. and you've got a
brand you want to
advertise online

4. but how do you actually
start and
implement
an influencer campaign?

5. Follow these 5 steps to
develop your strategy and
start advertising effectively.

6. Determine Your
Target Audience

7. Who are you trying to reach?
What are your customers' interests?
What influencers do they follow online? On what channels
(e.g. YouTube, Blogs, Instagram, Vine, etc.)?
Narrowing your audience targeting down through their
interests will hyper target your media and make your
campaigns all the more effective.

8. Determine Your Campaign
Objectives and KPI's

9. What's your end goal?
Start with your goals in mind to ensure you choose the
right type of media and channels and prevent spending
unecessary advertising dollars on ineffective media.
What are your metrics and KPI's?
If you're targeting an ROI goal, is it reasonable?
What other metrics would support it?
Review these with the influencers.

10. What are your KPI's?
Common Key Performance Indicators for influencer
campaigns are:
Sales/Conversions/ROI
Email registrations
Brand awareness
Onsite engagement
Building social following
Social engagement

11. Determine The Right
Media and Channels

12. What are the most effective
channels/media for your goals?
Each type of digital media offers different benefits.
By analyzing these media channels, you can decide which
works best for your goals and budget.
If a channel doesn't reach your audience, or does so at a
very high cost, it might be more helpful and efficient to
choose an alternative media that better suits your
campaign needs.

13. Determine Your
Budget

14. How much should you allocate?
Influencer marketing can drive user registrations, sales
and ROI, but it's important to test channels.
Don't undercapitalize the campaign: as with any media, it
may not perform up to expectations because you buy the
cheapest options or don't run a proper test.
Understand the costs and value of an email registration, a
sale, a new subscriber. Set reasonable goals for these.
Understand the added value of branding, social
engagement and gaining new social followers.

15. Determine Your
INFLUENCERS

16. Who should you choose to work with?
With millions of websites and users, it can be
overwhelming to find the most worthwhile people and
sites that would work for an influencer campaign.
Research the space and categories to find the best
influencers that work for your brand, audience, and budget.

17. Mediakix has worked with
online influencers over the last
3 years, and has developed a
comprehensive network of the
Best Influencers

18. contact
MEDIAKIX
TODAY
to develop an online influencer
campaign that will surpass your
advertising goals!
@mediakix www.mediakix.com