My A2 media coursework evaluation response to question 2.

2. I believe the combination of all three of my media products have been
successful in achieving the desired effect of a romance film trailer that
attracted my target audience. I wanted to keep a concise and constant theme
throughout the main product and the poster and magazine front cover in
order to maintain clarity for consumers. I was able to construct a brand image
for my film, ‘Just For A While’ through the use of specific design techniques
including font, imagery and colours in order to create a ‘look’ for my film;
giving the audience a ‘feel’ of what to expect from the ancillary products and
film trailer.
Each product in itself has a specific role to play and delivers a function/use
for it’s consumer. The role of the film teaser trailer is to ‘tease’ the audience, it
finds the balance of giving away enough information, but retains the
shocking and/or surprising spoilers that can only be known when the film is
watched. This is what entices the audience. The mise en scene, actors and
soundtrack is also shown in the trailer, giving the all-rounded ‘look’ and ‘feel’
of the film. The key role of a movie poster is to co-inside with the trailer, a
reminder of that all-important release date and also through the use of a
character image, can reinforce the genre and so the expectation from the
audience is enhanced. A movie magazine is key source of behind the scenes
gossip and information; a chance to get an interview with the lead
actor/actress and can also be an advertising tool for those who have not seen
the trailer or film poster. With this package, accessible through many media
platforms, whether online and interactive or print-based, potential audiences
can be reached and the demographics can be broadened.

3. With all three separate roles in mind, I had to think carefully how I would
be able to create a distinctive campaign that would become a strong
advertisement that will be recognised across all three platforms. As they
say, ‘image is everything’; my brand would consist of a clear image
through a distinctive design and layout. I began to research existing
technical design tools and effects, which allowed me to try out possible
corporate images and through trial and error, I realised how much I
missed photography and developed a new-found-love for the hobby!

4. Both products use an image of the lead character, Ellie, as their main focus point. The images are very
similar as they include the lake (the location of the film) as the background for the image and Ellie is also
seen to be wearing the same costume, allowing the audience to create a memory of the character, so she can
be easily recognised. The images show a mid shots of Ellie, although in the poster, she is looking away
from the camera, but directly into the camera on the magazine front cover. I chose these shots to be
constructed in this way deliberately because the magazine gives the audience an ‘inside look’, making it
appropriate for the character to have eye contact with the reader. Whereas the film poster is more
mysterious and through Ellie’s pose and facial expression, the audience can create an emotional connection
to her, whilst trying to de-construct the image sub-consciously. Although these two images are very similar
at first glance, they both convey very different messages for the audience and are advertised through two
different products, but both maintaining the corporate image.
I have shown below a couple of screenshots of my chosen design effect which can be found in both
ancillary products as well as the film trailer itself. Bokeh is an effect that transforms images by adding a
glow or blur. I carried out extensive research on this and posted on my blog to show the outcomes of this.
By including this effect throughout all three products, this design became an extremely important element
in my brand imaging. This look enabled the genre of the film to be quickly realised by audiences across all
three products. It will also become apparent on my blog that I strived for sunny days where the sun was
bright so I could take full advantage of the Bokeh effect, even though this task was difficult (thanks great
British weather!), I felt extremely happy with the images that I was able to capture and feel they are of a
high-quality and so felt comfortable using them to continue my film’s brand image.

5. I feel I have used a variety of colours across my three media products, but have chosen the key colours
that make up the title and tagline of the film. As a romance film, pink and white seemed to be a choice that
would resonate with audience immediately. I found that many existing films used colours such as green
and orange, but mostly romantic comedies. However, I did consider these colours in the early stages of
construction. The audience will associate pink with the ideology of love and romance which will then
expose the film’s genre. White can also be connected to the ideology of innocence and purity, which the
main character’s traits consist. As well as this, white is very contrasting to the pink and is easily seen up
against a busy background.
Equally, I chose fonts that can be related to the idea of handwriting or love-letters and I felt this perfectly
applied in my product as the film is based around issues of long distance relationships, where contact is
through letters and messages. I used white coloured text in my teaser trailer as it is subtle and blends in
and out of the transitions from shots to shot. The title and release date is shown at the end of the trailer in
whites again, as I think that by doing this, I can reach out to a wider audience and I have done the same
for the magazine front cover as it stands out against the black and red text.

6. It is clear how the colours
have changed slightly from the
magazine front cover and
poster. The variety allows for
me to extend my target
audience, but the similarity
between the images and the
continuous use of the Bokeh
encapsulates the film package
of both ancillary products and
the teaser trailer.
I feel these two products are able to use
two different methods of advertising the
same film and are also able to succeed in
doing so by including similar styles and
designs as each other along with the
teaser trailer, in addition to their own
original elements that enables them to be
successful separately and collectively.

7. I felt very strongly that the teaser trailer must contain the same elements as
the ancillary texts, the font and colour theme, as this will complete the
package. I feel that I have represented the romantic film genre correctly
through the construction of all the products and that audiences will be
quick to distinguish between the three and also sub-consciously pick out
the repeating elements and techniques I have assembled to build a well-
rounded brand as well as a compelling advertising package.
Finally, I think the combination of my three media products gives my overall
film package a definitive corporate image, which not only can be
recognised and linked together by audience members, but also advertises
both my film and brand well. The deliberate use of images in the print-
based products gives the audience enough clues to help them work out the
character and the narrative which in turn will build their expectation of the
film, influencing them to watch it and find out the ending. I feel that I have
given a true sneak peek into my film through the construction of my film
package which makes the audience ask all the right questions and become
a potential viewer of the film and it’s brand image.