3. media intelligence agency
TOP 10 Brands Overall Industry Airtime Share
12000
10000
9694
8000
7154
7046
6874
6287
5374
6000
4585
4527
4208
3502
4000
2000
0
Ufone
Based On Spot TVCs
New Ariel Blue
Telenor
Talkshawk
Liaquat
Hospital
Head &
Shoulder
Q Mobile Noir Cadbury Perk
Z4
Gulberg
Greens
Islamabad
Djuice
Internet
Gai
4. media intelligence agency
TOP 10 Advertisers Overall Industry Airtime Share
30000
27069
25000
19723
20000
15000
13525
13033
11164
10396
10000
9694
9079
7496
6874
5000
0
UNILEVER
Based On Spot TVCs
P&G
Qmobile
TELENOR
NESTLE
VoiceTel
Ufone
RECKITT
Kraft Foods
Liaquat
11. media intelligence agency
GSM Companies Comparison by Day Part Split
100%
10%
90%
10%
2%
14%
12%
9%
7%
4%
11%
8%
80%
9%
16%
11%
18%
17%
8%
70%
60%
6%
22%
13%
42%
25%
CMPAK
21%
WARID
50%
35%
18%
MOBILINK
40%
UFONE
30%
56%
47%
20%
49%
TELENOR
38%
31%
36%
10%
0%
Late Night
Based On Spot TVCs
Morning Time
After Noon
Evening Time
Prime Time
Late Prime Time
12. media intelligence agency
GSM Ads Placement Strategy
70%
58%
60%
50%
51%
48%
50%
46%
47%
43%
40%
30%
25%
18%
20%
15%
16%
15% 14%
14%
15%
6%
7%
7%
8%
18%
17%
15%
15%
12%
10%
10%
19%
17%
12%
11%
10%
12%
9%
7%
9%
4%
0%
1st Position
2nd Position
TELENOR
Based On Spot TVCs
3rd Position
UFONE
Last Position
MOBILINK
Others
WARID
Second Last Position
CMPAK
Third Last Position
14. media intelligence agency
Media Bank Research & Reporting Team.
For any query contact :
Mr. Chander Kant - Manager Client Services (+92 343 2330696)
Mr. Sajid Ali - Manager Marketing
(+92 300 3753576)
Mr. Muhammad Sajid Khan - Manager Media Research
(+92 313 9392922)