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DIGITAL CASINO ADVERTISING NETWORK



Media World International, 5020 Clark Rd., Third Floor, Sarasota, Florida 34233
INSERT Pictures of units with advertisers on this page
SKYY VODKA                             TUMS




WHEAT THINS                          H&M
DIGITAL CASINO ADVERTISING NETWORK:
• Located on the table games, screens show game name and min/max bet

• 8.4” HD LCD screens

• Full Motion Video(up to :30 second commercial)

• Over 500 Screens

• Coverage in 8 top Las Vegas Casinos
Over 500 Screens in 8 TOP Las Vegas Locations
   Location                      Screens
   MGM                             89
   Paris                           86
   Mirage                          71
   Mandalay Bay                    66
   Luxor                           57
   Excalibur                       49
   Bally’s                         47
   Green Valley Ranch              43
                                  508
MEDIA WORLD INTERNATIONAL SCREENS:

-94 MINUTE AVERAGE DWELL TIME allows exhibitors to reach
attendees 10 times at a single seating

- CAPTIVE AUDIENCE guarantees ads are noticed. Excellent in
driving attendees to your booth

-Provide 67% MESSAGE RECALL that far surpasses TV, Cinema and
other DOOH screens.
                                             Source: 2012 Arbitron/Visualimts Study
AUDIENCE
Casino Attendees Profile:
Almost 30% of Casino Attendees Live in a $100k Household




                                          Source: 2012 Arbitron Study
Casino Attendees Profile:

                          Casino Customers are More Likely than
                          non-Gamblers to:
                                    Buy a New Car     14%

                                Own 2 or More Cars          31%

                                  Own Their Home     8%

                     Remodeled Home in Past Year             36%
Source: 2006 Harrah’s Survey
Casino Attendees are Trend Setters:




Source: 2006 Harrah’s Survey
Casino Attendees are Opinion Leaders:




Source: 2006 Harrah’s Survey
ENVIRONMENT
Casino’s have positive perception:

                81% of those surveyed feel casino gaming is
                        acceptable for themselves or others

                60% of those surveyed feel casino industry is VERY
                     or SOMEWHAT important in terms of contributing
                      to the overall travel & tourism industry in the U.S.
Source: 2012 AGA Survey of Casino Entertainment
Las Vegas Tourist Profile:
  - Almost 39 Million Tourists annually
  - Over $30 Billion in taxable revenue

  - Over $8 Billion in food/drink/accommodations

  - Average casino revenue is almost $300/gambler


Source: Las Vegas Marketing Bulletin 2011
Casino Attendee Activity:




Source: 2012 AGA Survey of Casino Entertainment
These Image Conscious Top Brands Operate Retail
        Locations in and Around Casinos:
RECAP

- Extreme dwell time with captive audience drives results

-Reach your affluent trade show audience at a time where
they are open to order and spend.

-Places your brand in an exciting environment alongside
some of the worlds best known and desired brands

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MWI - Las Vegas Digital Advertising Network

  • 1. DIGITAL CASINO ADVERTISING NETWORK Media World International, 5020 Clark Rd., Third Floor, Sarasota, Florida 34233
  • 2. INSERT Pictures of units with advertisers on this page SKYY VODKA TUMS WHEAT THINS H&M
  • 3. DIGITAL CASINO ADVERTISING NETWORK: • Located on the table games, screens show game name and min/max bet • 8.4” HD LCD screens • Full Motion Video(up to :30 second commercial) • Over 500 Screens • Coverage in 8 top Las Vegas Casinos
  • 4. Over 500 Screens in 8 TOP Las Vegas Locations Location Screens MGM 89 Paris 86 Mirage 71 Mandalay Bay 66 Luxor 57 Excalibur 49 Bally’s 47 Green Valley Ranch 43 508
  • 5. MEDIA WORLD INTERNATIONAL SCREENS: -94 MINUTE AVERAGE DWELL TIME allows exhibitors to reach attendees 10 times at a single seating - CAPTIVE AUDIENCE guarantees ads are noticed. Excellent in driving attendees to your booth -Provide 67% MESSAGE RECALL that far surpasses TV, Cinema and other DOOH screens. Source: 2012 Arbitron/Visualimts Study
  • 7. Casino Attendees Profile: Almost 30% of Casino Attendees Live in a $100k Household Source: 2012 Arbitron Study
  • 8. Casino Attendees Profile: Casino Customers are More Likely than non-Gamblers to: Buy a New Car 14% Own 2 or More Cars 31% Own Their Home 8% Remodeled Home in Past Year 36% Source: 2006 Harrah’s Survey
  • 9. Casino Attendees are Trend Setters: Source: 2006 Harrah’s Survey
  • 10. Casino Attendees are Opinion Leaders: Source: 2006 Harrah’s Survey
  • 12. Casino’s have positive perception: 81% of those surveyed feel casino gaming is acceptable for themselves or others 60% of those surveyed feel casino industry is VERY or SOMEWHAT important in terms of contributing to the overall travel & tourism industry in the U.S. Source: 2012 AGA Survey of Casino Entertainment
  • 13. Las Vegas Tourist Profile: - Almost 39 Million Tourists annually - Over $30 Billion in taxable revenue - Over $8 Billion in food/drink/accommodations - Average casino revenue is almost $300/gambler Source: Las Vegas Marketing Bulletin 2011
  • 14. Casino Attendee Activity: Source: 2012 AGA Survey of Casino Entertainment
  • 15. These Image Conscious Top Brands Operate Retail Locations in and Around Casinos:
  • 16. RECAP - Extreme dwell time with captive audience drives results -Reach your affluent trade show audience at a time where they are open to order and spend. -Places your brand in an exciting environment alongside some of the worlds best known and desired brands