1. Representation of
Ethnicity

2. Learning Objectives…
• To discuss the way that African Americans are
represented within different media texts
• To understand two new media theories
related to ethnicity in the media
• To textually analyse one media text in terms of
representation of ethnicity

3. What do these characters have in
common?

4. http://www.youtube.com/watch?v=AskNGJarOUU

5. What stereotypes are often associated
with African Americans?

10. Alvarado Theory (1987)
Four Key Themes in Racial Representations:
• Exotic
• Dangerous
• Humorous
• Pitied

11. Tokenism
Tokenism is a practice of limited inclusion or artistic
and/or political representation of members of a
traditionally marginalised group, usually creating a
false appearance of inclusive practices rather than
discrimination.
E.G – Purposely including a member of a minority
race such as a black character in an all white cast

14. Textual analysis of
the opening scene