Social Media Opportunities In The Banking Industry
•
17 likes•1,155 views
MediaSauce's VP of Strategy, James Burnes, share how banks need to create connections and relationships to build a new level of customer engagement in the Digital Age.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Social Media Opportunities In The Banking Industry
Similar to Social Media Opportunities In The Banking Industry (20)
More from MediaSauce
More from MediaSauce (20)
Recently uploaded
Recently uploaded (20)
Social Media Opportunities In The Banking Industry
- 1. The Impact and Opportunities of SOCIAL MEDIA & The Banking Industry James Burnes, MediaSauce VP Strategy
- 2. “ The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
- 3. 2001 2005 2009 2012 The Pipe
- 5. 5 channels
- 6. Millions of “channels”
- 7. Control what people see
- 8. Everyone has a voice
- 14. Our future customers are surrounded by influencers
- 15. Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, April 2009 41% Search engine results ads 54% Emails signed up for 55% Radio 55% Billboards / outdoor advertising 59% Magazines 61% Newspaper 62% TV 64% Brand sponsorships 69% Editorial content (e.g. newspaper article) 70% Brand websites 70% Consumer opinions posted online 90% Recommendations from people known
- 17. SURVEY SAYS
- 18. Our most valuable asset is our staff. Their participation can inspire customers to line up at our doors!
- 19. How will you activate employees to take ownership over their culture and inspire awareness?
- 20. Our employees become our… brainstorming group
- 21. Our employees become our… focus group
- 22. Our employees become our… testing team
- 23. Our employees become our… marketing dept.
- 24. Our employees become our… sales force
- 25. Our employees become our… corporate recruiter
- 26. Our employees become our… brand ambassadors
- 27. Our customers become our… brainstorming group
- 28. Our customers become our… focus group
- 29. Our customers become our… testing team
- 30. Our customers become our… marketing dept.
- 31. Our customers become our… sales force
- 32. Our customers become our… corporate recruiter
- 33. Our customers become our… brand ambassadors
- 34. Any questions?
- 35. Interesting Examples of bank and financial firms using social media
- 45. Other industry examples of digital platforms engaging and growing business
- 51. Any questions?
- 53. Rule #1 Define Your Personal And Business Brand
- 54. Rule #2 Create Accounts For Your Business & You (with a photo!)
- 55. Rule #3 Speak to Your Target Audience
- 56. Rule #4 Commit to 15 Minutes A Day To ‘Pearl’ Dive
- 57. Rule #5 Demonstrate experience through sharing knowledge, ideas and insight
- 58. Rule #6 Listen More Than You Speak. Respond Frequently & Win!
- 59. Rule #7 Reward your customers who connect to you
- 60. Any questions?
- 61. connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes
- 62. THANK YOU!
Editor's Notes
- Slide 1 : image: door to door encyclopedia salesman, or selling vacuums "selling is different. the model has changed. it has profoundly and permanently altered. the days as a sales person as information agent are over. "the economy will continue to force it to change." (then transition to economy)
- Clock or Open 24 hours sign
- Clock or Open 24 hours sign
- Image: Lots of billboards/signs/advertisements
- Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
- We want to showcase the size of the network as being large