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Engaging and Empowering
Getting Customers to Grow Your Business and Reach




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Marketing Plan
 Business Goals
 Audience
 Competition
 Strategy
 Tactics
 Measurement
 Adjustment

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Tactical Use of Social Media
 Social Level
 What to Use
 How to Use It
 ROI for It
 What it all means




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Newbies
 Listen
 Watch for Trends
 Get a Plan Together




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Normal Use
 Join the
 Conversations
 Trendspotter
 Experiment




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Advanced Use
 Influencer
 Start Trends
 Linkbait




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ROI
 Excel Sheet
 CRM Tool
 SM2 by Techrigy
 Trackle.com
 Radian6
 Google Alerts



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Twitter




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Listening
 Company Name & Products
 Keywords
 Competitors
 Influencers




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Search Twitter




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Search Twitter




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How to find People/Things




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How to find People/Things




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How to Communicate
 Be yourself




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How to Communicate
 Share




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How to Communicate
 Participate in
 Events




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How to Communicate
 @Response




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Retweet
 RT or via




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#hashtags
 #sxsw
 #highered
 #nascar
 #conference




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Be a Hoot – Don’t pollute
 Don’t Overtweet
 Don’t Spam
 Don’t be Boring




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How often?
 3-10 times a day
 Twuffer.com
 Futuretweets.com




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Branding
 Background
 Avatar
 Bio




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Company Account




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Employees
 ESPN Backlash
 Customer Service
 Open
 Communication




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Mass AutoFollow




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ROI
 Time & Connections
 Tweets & Retweets (social mention)
 Linking to Analytics




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Tweetdeck




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Offline – Cocktail Party
 Tweet-ups




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Facebook




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Fan Page
 Set Up
 Vanity URL




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Update Page




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Facebook Apps
 YouTube
 Twitter
 Search apps




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How to Get Fans
 Set up in
 Email
 Website
 Networks
 Advertise
 Contests
 Coupons

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Incidents




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Cause Application




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Event Application




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Employee Policy
 Mom is watching
 Careful about specifics
 Have Fun




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Offline
 Church
 Reunions
 Restaurants
 Bars




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Facebook ROI
 Time & Connections
 Event Participation
 Traffic to Website
 Facebook Marketplace




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Linkedin




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Company Profile & SEO




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Personal Connections




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Groups




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How to Get Contacts
 Business Cards
 Existing Co. Database
 Clients Database
 Friends Database
 Part of Routine




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Answering Questions




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Offline
 Tradeshows
 Conferences
 Networking Events




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ROI
 Connections
 Time
 SEO
 Links to Website




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Online Presence
 Websites
 Social Networks
 Activity Level




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Conversions
 Website Funnel
 Usability
 Online/Offline Experience




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change




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Tracking
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