This tutorial will address the state of the art in the area of online media analysis, annotation and linking, reflecting that a number of Web-based specifications and technologies are now emerging that in combination can provide the technical solution for media owners to be enabled to manage and re-use their online media at a fragment level. The combination of these specifications and technologies can form a full online media workflow able to support media fragmentation and re-use, which opens means to derive new value from media to media owners and new models for media acquisition and use for media consumers. Hence the awareness of and ability to use these specifications and technologies will be of great importance to future curators and publishers of online media.

1. 1
Reusing Media on
the Web
Lyndon Nixon
MODUL University Vienna
lyndon.nixon@modul.ac.at
RE-USING MEDIA ON THE WEB
WWW2014 Tutorial, Seoul, S Korea, April 8 2014

2. 08.04.14 Slide 2 of 24
• Trends
• Applications
• Technologies
• The MediaMixer project
• Overview of this tutorial
2

3. 08.04.14 Slide 3 of 24
Trends

4. 08.04.14 Slide 4 of 24
Media re-mixing in the new
Web
4
Harlem Shake
– Originally a free track
– Went viral on YouTube
– >100000 spin off videos
with >400mil views (3/13)
– Music owners can „claim“
use of their IP on
YouTube videos
– Revenue sharing up to
55% on every ad click in a
video

5. 08.04.14 Slide 5 of 24
Eased re-use and re-selling of
online media
– Getty Images: now
providing larger
amounts of cheaper
images, Embed
allows free re-use in
non-commercial
contexts
– Dissolve:
Marketplace for
royalty free HD video
clips from $5 per clip.

6. 08.04.14 Slide 6 of 24
MixBit
6
• MixBit encourages remixing &
redistribution of user video

7. 08.04.14 Slide 7 of 24
– These platforms for media re-use are online
silos of media objects and their metadata,
serving up full media when a re-mix may only
need one part. Not possible to index and
search across collections.
Putting these trends in the
Web

8. 08.04.14 Slide 8 of 24
Applications

9. 08.04.14 Slide 9 of 24
LinkedTV for News
Interactive News Show
 Professional news
content produced by
RBB
 Seed content: local
news show "rbb
Aktuell"
… watching the news and getting background
information on the stories at your fingertips ...
http://www.linkedtv.eu/demos/linkednews

10. 08.04.14 Slide 10 of 24
LinkedTV for Cultural
Heritage
Hyperlinked Documentary
 Seed content:
"Tussen Kunst &
Kitsch" from AVRO
(Antiques Roadshow
format)
… it's seeing a painting in a TV programme and
identifying the artist and the museum where it hangs ...
http://www.linkedtv.eu/demos/hyperlinkeddocu

11. 08.04.14 Slide 11 of 24
VideoLecturesMashup
Extend e-learning video
platform VideoLectures to
mash up video fragments
for learners to quickly
browse across distinct
collections on the same
topic.

12. 08.04.14 Slide 12 of 24
Demo @
mediamixer.videolectures.
net

13. 08.04.14 Slide 13 of 24
VideoLecturesMashup

14. 08.04.14 Slide 14 of 24
Based on new media
technology
14

15. 08.04.14 Slide 15 of 24
Media fragments

16. 08.04.14 Slide 16 of 24
Rich media description

17. 08.04.14 Slide 17 of 24
Fragmentation by media
analysis

18. 08.04.14 Slide 18 of 24
Description by media
annotation

19. 08.04.14 Slide 19 of 24
New ways to search,
acquire and re-use media

20. 08.04.14 Slide 20 of 24
Introducing MediaMixer
20

21. 08.04.14 Slide 21 of 24
MediaMixer is a group of
research and industry experts
21

22. 08.04.14 Slide 22 of 24
MediaMixer is the adoption of years of
media R&D innovation
22

23. 08.04.14 Slide 23 of 24
MediaMixer is informing about semantic
multimedia technology
23
http://community.mediamixer.eu

24. 08.04.14 Slide 24 of 24
MediaMixer tutorial: Re-using Media on
the Web, at WWW2014
24
http://mediamixer.eu/tutorial
Session 1: Media fragment analysis and creation
Speaker: Vasileios Mezaris (CERTH)
Summary: Explain approaches to visual, audio and textual media analysis to
automatically generate meaningful media fragments out of a media resource.
Session 2: Media fragment specification and semantics
Speaker: Raphaël Troncy (EURECOM)
Summary: Introduce the W3C Media Fragment URI specification. Highlight how
media fragments can be incorporated into known media description schema.
Session 3: Media fragment re-mixing and playout
Speaker: Lyndon Nixon (MODUL)
Summary: Semantic search and retrieval allows us to organize sets of fragments
by topical or conceptual relevance. These fragment sets can then be played out in
a non-linear fashion to create a new media re-mix.