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Google tv pov 8.23.10
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2. 432435045720Sony and Google have partnered together to create (1) a full line of integrated TVs and (2) fully integrated Blue Ray Players
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4. The user will be able to control and personalize what they watch and when they want to watch it
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6. Google TV promises to provide a unique consumer specific targeting based upon actual audience tuning data thereby increasing the relevancy of ads shown to the user
7. Google TV will allow for search style ads to be served against listings and media searches
8. Google TV will provide better targeting for traditional TV Ads as it combines television tuning data from research firms (i.e. Nielson) with online search behavioral data- enabling the traditional ads to connect with the most relevant audience
9. Increase in use of video advertising as a result of increased traffic to internet video sites
10. Google TV allows for the custom integration of internet advertising with television spotsExample of “Widget” Search & Google TV<br />-129209361343User searches for Widget and is served Google TV resultsUser clicks Widget PPC search ad and is brought to the Widgetbox.com websiteUser clicks on Google Search option and is brought to Google search results page<br />