MedConverge was established to bring skilled manpower and technology together to provide the most comprehensive healthcare revenue cycle management solutions. Our main objective is to provide help to physicians, healthcare facilities and to make workflow operations streamlined. As we all know revenue cycle management is not a linear process, but a complex and interlinked one. We have linked all this complex and interlinked processes in the most intuitive way to enhance efficiency and accuracy.

1. Ancillary Services to Increase Revenue for
your Medical Practice
The addition of ancillary services to your existing medical practice can help maximize
profitability and serve your patients better. Patients prefer to have the convenience of
getting medications at the medical clinic/office and having laboratory or diagnostic
services done by the physician’s setup itself, rather than having to go to different places
across town. Physicians providing patients with these added services are likely to see
an increase in both revenues and patients. Depending on their type of practice,
physicians are adding many new services, with some even falling out of insurance
coverage where patients are paying for them out-of-pocket.
However, the numbers of practices that have launched new services recently is still
small. According to Medscape’s Physician Compensation Report, only one fifth of doctors
interviewed said that they had started providing ancillary services. While any type of
practice can add ancillary services, PCPs (primary care physicians) have the benefit of
choosing the maximum range of services that can be added.
But, how does a practice decide what ancillary service to offer? One of the best ways to
figure that out is to look at the referrals – services that you have been referring out are
prime prospects to be added as ancillary services to your practice. Out of all the

2. services that you refer out, find the ones that are highest in number, for example, if
your blood test referrals are 60% of the total; then providing blood tests at your
practice should be a good proposition. However, a complete feasibility study is
important to determine volumes and payer coverage in order to be sure of the viability
of the added expenses and requirements. You also need to work out your cost benefit
ratios before starting any added services.
With shrinking reimbursements, the number of physicians offering added ancillary
services is going to rise. However, before you step up and start investing in providing
these add on services, you need to make a careful examination of your areas of

3. interest and strength, the needs of your patients, the competition in your area, the cost
benefit ratio of these services, the regulatory compliance and accreditation required,
and your time constraints.
A complete analysis will help ensure that your new ancillary services are adding to your
bottom line without taking anything away from your primary practice.