The document discusses several key aspects of optimizing the mobile experience for users. It notes that mobile users have high expectations for speed and usability on mobile devices. Data shows that the majority of mobile users currently browse financial sites but do not complete transactions due to usability and security concerns. The document outlines several important factors for a good mobile experience, including immediacy, simplicity, and context awareness. It emphasizes the importance of mobile-first design and optimizing for speed and performance on mobile. Collecting mobile analytics can provide insights into how users actually experience a mobile site versus desktop. Correlating performance data with metrics like sentiment can help evaluate the mobile experience.
10. Did you ever buy via mobile?
86
14
No Yes
Source: data from Netherlands via
www.ourmobileplanet.com,
11. Financials: Browsing, not buying
100
91
82
77
75
50
25
6 9 6
2 2 3 5 3 3 4 4
1
0
Netherlands United Kingdom United States
Mobile research, did not buy
Mobile research, bought via mobile
Mobile research, bought via desktop
Source: data from Netherlands via Mobile research, bought offline
www.ourmobileplanet.com, Did not research via mobile
12. Barriers for mobile commerce
30
25
21
20
15
12
10
6
5
0
Too complicated
Doesn’t feel secure
Payments are too complicated
Source: data from Netherlands via
www.ourmobileplanet.com,
14. 74
71
58
46
40 40
33
20
Loads as fast as desktop Abandonment % above 5sec % Will not retun? % that goes to competition
2009 2011
Source: Ovum Research, 2011
19. 28% of mobile users didn’t execute a
transaction due to trust and/or security issues
20. Beware! Slow Mobile Sites
23%
11%
62%
4%
Behave more or less normally
Throw their phones
Scream at their phones
Curse at their phones
Source: Webperformancetoday.com
22. Page Abandonment 40
% Increase in
30
20 38%
33%
25%
10
7%
0
2 to 4 seconds 2 to 6 seconds 2 to 8 seconds 2 to 10 seconds
Change in page load time
Source: Forrester research 2010
49. 10
8
5
3
0
25-10 26-10 27-10 28-10 29-10 30-10 31-10
MoneYou
ING
IEX
Binck
Alex
Native Apps ABN Amro
50. 10
8
5
3 5 second threshold before abandonment
0
25-10 26-10 27-10 28-10 29-10 30-10 31-10
MoneYou
ING
IEX
Binck
Alex
Native Apps ABN Amro
51. 15
11
8
4
0
25-10 26-10 27-10 28-10 29-10 30-10 31-10
MoneYou
ING
IEX
Binck
Alex
...and Mobile Sites ABN Amro
52. 15
11
8
4
5 second threshold before abandonment
0
25-10 26-10 27-10 28-10 29-10 30-10 31-10
MoneYou
ING
IEX
Binck
Alex
...and Mobile Sites ABN Amro
83. Check your web analytics for # pageviews
1
per browser type
84. Check your web analytics for # pageviews
1
per browser type
Use your analytics to find out # placed
2
orders per browser type
85. Check your web analytics for # pageviews
1
per browser type
Use your analytics to find out # placed
2
orders per browser type
Test your site speed per (mobile) browser via
3
webpagetest.org *
* Or go to www.meaureworks.nl/emerce
86. Check your web analytics for # pageviews
1
per browser type
Use your analytics to find out # placed
2
orders per browser type
Test your site speed per (mobile) browser via
3
webpagetest.org *
Correlate # orders/pageviews per browser
4
with site speed per browser
* Or go to www.meaureworks.nl/emerce